Responsibilities

• Develop, present and implement a comprehensive annual digital marketing strategy that enhances the reputation of, increases the visibility of, and drives traffic to the university website. The plan should focus on short and long-term strategies, goals and engagement and integrate print, web, ecommunications, social media, SEO search and other new technologies.
• Monitor implemented marketing strategies and assess for effectiveness, including applicant response,and track results. Revise plans and strategies to align with enrollment targets.
• Track the performance of digital campaigns and social reach using available online analytic tools.
• Prepare and submit quarterly reports on trends and traffic and benchmark the report against leading institutions.
• Manage the timeline and budgets to develop marketing materials.
• Conduct market analysis and create strategic marketing plans.
• Negotiate contracts and payments for ad placement on social media and other platforms.
• Identify campaign trends, recommend solutions and communicate results.
• Demonstrate familiarity with web and digital marketing strategies, experience in digital content management systems (specifically, WordPress), project management skills and associated software, Google Adwords, Google Analytics and reporting.
• Create new TV video commercials for brand marketing purposes.

Requirements

• Bachelor's degree in a related field or equivalent combination of relevant education and/or experience.
• Five or more years of relevant professional experience in marketing and communications.
• Previous experience developing successful targeted marketing campaigns.
• Demonstrated outstanding organizational, communication, writing, and editing skills, including AP style.
• Knowledge of best practices for content, including accessibility requirements for web content, SEO principles, and how content is deployed across various platforms and measured through analytics.
• Experience with computer software such as Google Suite, Microsoft Office Software Adobe Creative Cloud or other image editing software.
• Experience with WordPress or similar Content Management Systems.

Benefits

• Generous time off
• A retirement plan that provides two-for-one matching contributions after 12 months of eligible service with immediate vesting.
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses.
• UM-Flint offers tuition support for eligible UM-Flint staff members. In addition, UM-Flint offers dependent tuition support (DTS) for qualified dependents of faculty and staff from all UM campuses. Information can be found at: https://www.umflint.edu/hr/benefits/.