Responsibilities

• Assists in directing and implementing comprehensive marketing and communication programs for a college or division.
• Responsible for the development and implementation of marketing and communication plans.
• 1. Manages comprehensive marketing and communication programs, including research strategy and execution, designed to support the college or division's strategic goals and objectives.
• 2. Develops and implements strategic marketing and communication plans to advance the college or division; directs marketing, branding and image building campaigns and efforts to increase awareness and enhance the overall image.
• 3. Participates in strategic planning, market research and service effectiveness initiatives.
• 4. Assists in departmental operations, including management of staff, planning and administration of budget and resources.
• 5. Coordinates events and programs that engage and educate the campus community on college or division initiatives.
• 6. May provide leadership and serve as a resource for a college or division regarding successful marketing activities, techniques and methods.
• 7. Stays informed of best practices in integrated marketing, brand messaging and current market trends in higher education, and translates that understanding into successful strategic marketing for the college or division.
• 8. Directs the strategic marketing, branding and content of college or division web sites.
• 9. Performs other job-related duties as required.

Requirements

• Requires a minimum of five (5) years of directly job-related experience.
• Formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed.