Responsibilities

• Proactively plan and coordinate AFS-wide actions needed to ensure that AFS and Institute conferences, trade shows, programs, messages, and courses are promoted effectively on time, according to the Comprehensive Marketing Calendar via multiple media channels.
• Ensure quality content by proofreading and editing content across channels for grammar, spelling, punctuation, formatting, tone, and consistency; verify names, titles, dates, links, and key facts to reduce errors and protect organizational credibility.
• Exercise primary responsibility for ensuring that AFS websites – org, moderncasting.com, and castingsource.com – are current, accurate, and optimally communicating AFS messaging at all times.
• Track and monitor all digital efforts, including email, web traffic and usage, social media growth, etc.
• Glean insights from data to suggest plan changes if needed.
• Exercise primary responsibility for advancing AFS messaging through social.
• Serve as Marketing Division liaison to the AFS Institute and manage communications efforts on behalf of the Institute.
• Advise the Institute on the best ways to segment audiences and achieve the Institute's communications goals.
• Plan, prepare, and distribute promotional e-mails for all of AFS, pulling lists from the database, consulting with IT as needed, formatting HTML if needed, Create email blasts on behalf of advertising clients as needed.
• Schedule and coordinate the AFS webinar calendar, and host multiple 30-60-minute webinars each month.

Requirements

• A bachelor’s degree in marketing, public relations, corporate communications, digital media, and business administration, or another relevant field is preferred
• 7-10 years of experience in a fast-paced digital marketing, communications, or marketing setting.
• Association experience preferred but not required
• Excellent writing, promotional copywriting, speaking, listening, and project-organization
• Ability to travel occasionally & Tradeshow travel
• Must be fluent in English, written and Proficiency with MS Office and social media is
• Working Knowledge of Adobe Suite is
• Experience with CRM and e-blast tools
• Familiarity with HTML
• Familiarity with Google Analytics reporting