Assistant Director of Marketing (Athletics)

Evanston, IL (On-site)

$52K/yr – $55K/yrEntry Level, Mid Level2+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Serve as the contact from the Marketing department for select cross-functional teams overseeing various sports programs.
  • For assigned sports programs, facilitate the creation and implementation of a comprehensive marketing, ticket sales, social media and public relations plan including coordinating calendars and timelines with each external affairs unit.
  • Act as the gameday event director and producer for assigned sports programs which entails writing game scripts, directing in-game fan experience elements, working to ensure sponsorship fulfillment and the scheduling and onsite oversight of gameday staff.
  • Serve as a liaison between the sports program and the department's community relations area to enhance the profile of the team's involvement in the community.
  • Assist in the execution of the gameday events for all home football and men’s basketball games including, but not limited to, overseeing and managing interns to ensure on-field/on-court sponsorship elements are appropriately executed, planning and executing gameday operations, and assisting with activation of ticket sales initiatives, as assigned.
  • Assist with special programs and community relations events for the athletic department.
  • Serve as the liaison for the marketing department with various constituents on campus, as well as within the Evanston and Chicago communities.
  • Responsible for adhering to all Department and University policies and procedures, as well as the rules, regulations, bylaws and interpretations of the Big Ten Conference, CSC and the NCAA.
  • Responsible for adhering to all Department and University continuing education initiatives and required certifications and trainings.
  • Miscellaneous

Requirements

  • Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree; OR appropriate combination of education and experience.
  • Two years or more of relative experience in advertising, marketing, graphic design, content creation, public relations or other similarly related field.
  • Previous experience working for a collegiate or professional athletics team, organization or league.
  • Proven track record of delivering success in the areas marketing, graphic and web design, content creation, public relations.
  • Ability to work both independently and collaboratively across all teams.
  • Strong organizational and time management skills
  • Professional verbal, written and interpersonal communication skills
  • Ability to work in dynamic fast paced environment
  • Ability to handle multiple tasks at once and meet deadlines
  • Ability to work cooperatively with others and effectively interact and establish engaging relationships with a wide variety of constituents.

Preferred

  • Knowledge of rules and regulations of the NCAA, CSC, Big Ten Conference and Northwestern University preferred
  • Previous experience with game production software (ShoFlo, Click Effects, Sound Director, etc)
  • Previous experience with paid digital and email marketing systems and processes (Eloqua)
  • Previous experience in directing or producing a complete run of show at collegiate or professional sporting events.

Benefits

  • At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more!
  • Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles.
  • We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care.
  • Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources.
Northwestern University logo

Northwestern University

Northwestern is one of the nation’s premier research universities, combining innovative teaching and pioneering research in a highly collaborative, multidisciplinary, and diverse environment. Northwestern provides both students and faculty exceptional opportunities for intellectual, personal, and professional growth in beautiful settings, with two campuses located on Lake Michigan: a 240-acre campus in Evanston, minutes north of Chicago, and a 25-acre campus in downtown Chicago. A third campus in Doha, Qatar was founded in 2008. For more information visit http://www.northwestern.edu

Founded in 1908
Evanston, Illinois, USA
17K employees (763 in marketing)

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$1.5M
Traffic Source Mix
Search
42.9%
Direct
47.2%
Referral
8%
Social
0.9%
Paid
1%

Headcount Trend

Current headcount: ~16.7K

Marketing Team

Marketing Team Size
513 (3% of company)
Median Career Experience
17.5 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$98M
Last Raise
$34M
Grant, 1 years ago

Funding History

  • Oct 2024
    Grant
  • Oct 2024
    Grant • $34M
  • Nov 2023
    Grant • $20K

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