Assistant Director of Lifecycle Marketing

Tempe, AZ (On-site)

$75K/yr – $90K/yrSenior Level5+ years expFull time

Posted 8 days ago

Job Description

Responsibilities

Drive engagement and increase fan loyalty for the Sun Devil Athletics, its 26 teams and our student athletes
Own end-to-end strategy, planning and execution of season and single game ticket member communication journey across digital channels for Sun Devil Athletics – increasing fan loyalty and driving member retention
Lead journey mapping, automation, and lifecycle strategies for all Sun Devil Athletics audiences
Drive growth of mobile marketing channels, including push opted-in and SMS audiences, through targeted acquisition campaigns
Develop behavioral-based triggers, automations and customer journeys across multiple digital channels leveraging the integration between the enterprise marketing automation platform and Customer Data Platform (CDP)
Leverage insights and campaign performance to inform future recommendations and initiatives
Maintain complex messaging calendars, journey maps and documentation to provide a centralized view and ensure accuracy as plans evolve
Develop campaign briefs and marketing plan proposals in line with strategic objectives and audiences
Build, execute and create reporting of all emails, text messages and app notifications
Partner with cross-functional teams to understand requirements and goals and ensure alignment and coordination with other digital approaches towards key business strategies and objectives

Requirements

BACHELOR'S degree and five (5) years of experience appropriate to the area of assignment/field including three (3) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Preferred

Bachelor's degree in a related field and seven (7) years of experience in the program of assignment; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.
3+ years of email marketing experience, preferably on an enterprise ESP and/or Marketing Automation platform
3+ years of experience supporting multi-channel lifecycle marketing programs and initiatives; comfortable with audience segmentation, automation strategy, and marketing using digital channels (email, push notifications, SMS, in-app, website, etc.)
1+ years of experience using CRM, CDP, or other data management platforms to target audiences, leveraging customer personas, preferences, and interests to drive creation of personalized engagement strategies
Experience building behavioral triggers, automations and journeys within an ESP or marketing automation platform
Basic knowledge of HTML and/or CSS preferred
Experience working in sports: Collegiate, minor or professional environment
Working knowledge of Microsoft Office and Google Suite
Working knowledge of Adobe Creative Suite
Email marketing experience

Arizona State University

ASU has developed a new model for the American research university, creating an institution committed to excellence, access and impact — the New American University. Nationally and internationally acclaimed, ASU ranks among the very best in nearly every critical measurement of student success, outcomes of groundbreaking research and impact in the communities it serves. ASU is among the top 1% of universities in the world, has been repeatedly ranked No. 1 in multiple categories and is currently ranked No. 2 in the U.S. for employability among public universities.ASU is home to a vibrant, thriving global network of alumni — leaders, doers, shapers and learners, and serves graduate and undergraduate students across four Phoenix Metropolitan area campuses, online and throughout the U.S., including locations in California, Hawai‘i and Washington, D.C.Follow our page for the latest stories and updates from ASU.

Tempe, Arizona, USA

30K employees (1,376 in marketing)

www.asu.edu