Responsibilities

• 20% - Relationship and Project Management: Provide input on recommended strategies and tactics, communicate project needs, resolve questions, and provide data and information to vendor. Manage deadlines with vendor to ensure University timelines are met.
• Partner with Director and Associate Director for direct marketing efforts to include internally and externally produced mailings.
• Work with other Direct Marketing team members to establish timelines, prepare data, track project progress, and identify and resolve roadblocks.
• Oversee proofing process for vendor and in-house projects.
• 70% - Strategic Data Analysis & Reporting: Partner with internal departments and external resource tools to develop direct marketing reports, update and distribute to necessary staff members.
• Analyze results of both vendor and in-house projects. Provide essential analysis for key stakeholders and partners for the purpose of reporting and future planning.
• Manage data for all constituent partner projects and major campaigns.
• Be primary liaison within Direct Marketing for data-related and reporting questions.
• 10% - Coordinate Cross-campus Partnerships: Work with Stewardship and Donor Relations to effectively align university-wide stewardship best practices.
• Coordinate with Campus IT Services to streamline data requests for mass communication efforts.

Requirements

• Bachelor’s degree or equivalent education, experience, and training.
• Experience in MS Word, Excel, Outlook, and PowerPoint and donor/constituent database systems.
• Demonstrated planning and organizational skills to include follow-through and managing multiple projects in a deadline driven environment.
• Strong analytical skills, with the ability to analyze data, extract meaningful conclusions and report findings.
• Excellent interpersonal, written, and oral communication skills including proofreading and editing documents.

Preferred

• Experience working in marketing and/or fundraising in a complex environment.
• Experience planning and implementing integrated direct marketing campaigns, analyzing results and sharing key take-aways.
• A practiced understanding of generating reports and manipulating data.
• Experience working with database applications and CRM systems.
• Advanced skills in Excel, Tableau, Power BI, or any other data visualization tools.
• Experience in working with Python, C#, or other common programming languages.
• Understanding of the power of philanthropy in higher education the impact it has on the future of higher education.