Assistant Director, Digital Marketing and Engagement

Boston, MA (Hybrid)

$64K/yr – $93K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the digital production and content workflow across campaigns and website updates, with hands on ownership of email automation, CMS content, QA, and KPI reporting; partner with IS/BI for segmentation and with stakeholders for requirements.

  • Own email campaign orchestration and Marketo-driven communications.
  • Manage CMS content updates, landing pages, and accessibility/compliance checks.
  • Collaborate on UAT, QA, and KPI reporting to drive channel performance.

Job Description

  • Assist in the planning and execution of development projects.
  • Provide support to in managing project timelines and deliverables.
  • Email Campaign Management: Build and manage email campaigns using Marketo, including newsletters, solicitations, and event communications.
  • CRM Alignment: Collaborate with the Information Systems and Business Intelligence team to develop segmented lists and ensure unsubscribe requests and other list maintenance is reflected in the Department’s CRM.
  • Content Management: Update the Giving website(s) using a content management system, including landing pages, events, stories, and donation forms.
  • Web Production: Help troubleshoot technical issues with the website and perform daily quality assurance checks to ensure consistent user experience for donors, prospects, and other website visitors
  • Perform UAT for website releases and perform QC across site
  • Digital Asset Management
  • Ensure all digital content complies with brand guidelines and accessibility standards (W3C validation, cross-browser testing).
  • Performance Monitoring and Optimization: Participate in the collection, analysis, and reporting of communications and marketing metrics; implement process improvements to optimize effectiveness and quality.
  • Monitor and report on key performance indicators (KPIs) for digital channels including email, web, and video.
  • Stakeholder Liaison: Serve as a liaison with internal stakeholders to gather requirements and manage expectations.
  • Help evaluate new project requests and determine appropriate digital solutions.
  • Team Collaboration and Training: Participate in weekly planning meetings and cross-functional team check-ins.
  • Intranet and Workflow Support: Support the department’s intranet site and internal digital workflows
  • Continuous Learning: Maintain proficiency in relevant communications and marketing technologies (e.g., InDesign, Photoshop, Adobe Acrobat, Workfront, Atlas CRM, Asana, WordPress, Google Analytics) to support content creation, project collaboration, management, and dissemination.
Brigham and Women's Hospital logo

Brigham and Women's Hospital

Boston's Brigham and Women's Hospital (BWH) is an international leader in virtually every area of medicine and has been the site of pioneering breakthroughs that have improved lives around the world. A major teaching hospital of Harvard Medical School, BWH has a legacy of excellence that continues to grow. With two outstanding hospitals, over 150 outpatient practices, and over 1,200 physicians, we serve patients from New England, throughout the United States, and from 120 countries around the world.The BWH name is a reflection of our history. In 1980 three of Boston’s oldest and most prestigious Harvard Medical School teaching hospitals - the Peter Bent Brigham Hospital, the Robert Breck Brigham Hospital, and the Boston Hospital for Women – merged to form Brigham and Women’s Hospital.As a national leader in improving health care quality and safety, we have helped to develop some of the industry’s best practices including computerized physician order entry (CPOE) to prevent medication errors. The CPOE is now a nationally-accepted safety practice.The BWH Biomedical Research Institute (BRI) is one of the most powerful biomedical research institutes in the world and the second largest recipient of National Institutes of Health (NIH) funding among independent hospitals in the United States. BWH has long had great success in research as measured by the number of important discoveries made, the size and scope of its research portfolio and the volume of publications annually.BWH is a training ground for physicians, nurses, and allied health professionals. We have 1,100 trainees in over 140 of the most sought after training programs in the world, and also host Harvard Medical School students in rotations throughout our programs. As our global health services expand, our clinical trainees have rich opportunities to contribute and learn in challenging environments around the world.Brigham and Women's Hospital is an EEO, AA, VEVRAA Employer.

Founded in 1986
USA
15K employees

Traffic Signals

Monthly Visitors
857.7K
Monthly Google Ads Budget
$23.5K
Traffic Source Mix
Search
65%
Direct
28.4%
Referral
5%
Social
1.1%
Paid
0.4%

Headcount Trend

Current headcount: ~15.4K

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$22.2M
Last Raise
$16M
Grant, 3 years ago

Funding History

  • Jun 2023
    Grant
  • Jun 2022
    Grant • $16M
  • Jan 2021
    Grant • $404K

Recent News