Responsibilities

• Designs and produces high-quality visual and multimedia assets for marketing campaigns across digital and print channels, including social media, web, email, video, and recruitment collateral.
• Translates marketing content and messaging into visually compelling creative assets in collaboration with CMU Online's marketing team.
• Supports the execution of integrated marketing campaigns by delivering creative assets that align with campaign goals, timelines, and audience needs.
• Develops graphics, layouts, illustrations, animations, motion graphics, and other visual elements that enhance campaign performance and engagement.
• Collaborates closely with the University Marketing and Communications office to ensure alignment with institutional brand standards and quality expectations.
• Works cross-functionally with CMU Online teams and other university stakeholders to support marketing and communication initiatives.
• Creates mockups and design concepts to support campaign planning and creative development.
• Maintains and organizes creative assets, templates, and design files to ensure consistency and efficiency across campaigns.
• Coordinates with external vendors on print production, materials, and specifications as needed.
• Stays abreast of current and emerging design trends, tools, and best practices to continuously improve the quality and effectiveness of creative output.

Requirements

• Bachelor's degree in graphic design, digital media, or visual communication.
• One year of professional graphic or multimedia design experience.
• Demonstrated experience working with vendors and printers to produce branded materials.
• Demonstrated experience designing for multiple channels, including social media, digital advertising, websites, email, video, and print publications.
• Proficiency in Adobe Creative Suite, especially InDesign, Illustrator, and Photoshop.
• Strong conceptual design skills with a demonstrated ability to translate messaging into clear, visually compelling assets across formats.
• Demonstrated understanding of typography, color theory, layout, photography, and visual hierarchy.
• Demonstrated understanding of prepress processes and print production workflows.
• Ability to manage multiple projects and deadlines simultaneously in a fast-paced, collaborative environment.
• Strong attention to detail and ability to maintain consistency across campaigns and assets.

Preferred

• Two years of progressively advanced experience in a creative role.
• Demonstrated experience creating motion graphics, animations, reels, and short-form video content.
• Demonstrated experience working within established brand guidelines.
• Familiarity with project management tools.
• Demonstrated experience working in a higher education, non-profit, or mission-driven marketing environments.