Responsibilities

• Implement strategy for all WCM publicity, video content, photography, and written communications.
• Work collaboratively with WCM vendors, including a digital marketing agency.
• Support enrollment and fundraising goals and build awareness about WCM to current and potential students, donors, alumni and volunteers.
• Develop communications inspiring, equipping and activating internal and external stakeholders.
• Ensure consistent philanthropic and programmatic messaging, branding, and themes throughout all channels.
• Develop and implement integrated communications plans for transformational gift announcements within philanthropy channels.
• Attend select WCM recitals, concerts, external events, recruitment, and partner site classes to capture content for distribution.
• Manage vendor and consultant relationships on behalf of WCM, especially photographers, videographers, and editors; ensure content is captured, edited, and distributed in a timely fashion.
• Create and implement a comprehensive PR strategy for WCM’s programs and initiatives.
• Manage press list.

Requirements

• Strong storyteller, writer, and editor
• Experienced in utilizing data-informed strategies
• Collaborative, strategic, creative and solutions minded
• Knowledge of photography and videography, including editing
• Knowledge of basic graphic design principles. Canva experience a plus.
• Working knowledge of fundraising communications principles, donor engagement, and stewardship best practices.
• Exceptional organizational, analytical, project management, and communications skills.

Preferred

• Experience collaborating with external vendors/digital marketing agencies