Assistant Director of Athletics Marketing at University of New Mexico | Albuquerque, NM | $4K/mo – $5K/mo

Assistant Director of Athletics Marketing

Albuquerque, NM (Remote)

$4K/mo – $5K/moSenior Level1+ years expFull time

Posted 7 weeks ago

The other 99% submit and hope. You're about to do something different.

Own multi sport marketing and gameday revenue for UNM Athletics with hands on ownership of social, email, and tailgate programs.

Marketing ownership: overall promotion and revenue generation for softball and volleyball plus cross-sport support.
Channels and execution: lead social media, email campaigns and gameday marketing with cross-functional partners.
Team and operations: manage 10-15 student workers and drive cross-sport collateral and scripts.

Oversee all aspects of marketing, promotions, and revenue generation for Softball and Volleyball; assist Football, Men’s Basketball and Women’s Basketball marketing efforts.
Execute marketing plans and gameday run of show with focus on attendance, revenue, and gameday experience for Lobo fans.
Plan and execute Louie Lane Tailgate area for Football.
Manage a team of 10-15 student workers.
Create scripts and run of show for game day operations for Softball and Volleyball; contribute to scripts/marketing plans for other sports.
Assist with designing and implementing marketing collateral; work with Creative Services on UNM Athletics brand.
Collaborate on strategies with university constituents to market the Lobo brand effectively.
Play a key role in dictating and executing UNM Athletics social media strategy.
Hold regular meetings with Tickets, Lobo Club and Playfly Sports Properties to market the Lobo Brand.
Lead email marketing campaigns to sell tickets.