Assistant Director of Athletics for Communications & Creative Content

Erie, PA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the external storytelling and brand execution for Gannon Athletics, balancing media relations, digital and written content, and in-game operations to raise visibility with fans, recruits, and internal stakeholders.

  • Media & Content Ownership: Lead the lead media contact role and shape digital graphics, videos, game notes and feature stories across platforms.
  • In-game & Brand Execution: Manage livestreams, statistics, photography, and align with university partners to strengthen program branding.
  • Collaboration & Compliance: Partner with Marketing, Communications, and Creative Services to ensure brand consistency and NCAA/PSAC standards across channels.

Job Description

Responsibilities

  • Lead media relations and craft external storytelling to promote Gannon Athletics across social, websites, and internal channels.
  • Oversee digital content creation (graphics, videos, photos) and written content (game notes, releases, features) plus in-game management (livestreaming, statistics, photography).
  • Develop and execute a strategic plan to elevate student athletes, coaches, staff, and department image and brand.
  • Collaborate daily with External Relations, Marketing, Communications, and Creative Services to manage program branding.
  • Coordinate and implement cross-unit initiatives that align with university mission and NCAA/PSAC standards.

Requirements

  • Bachelor’s degree required; Master’s preferred.
  • 3 to 5 years in collegiate or professional athletic media relations and content creation.
  • Strong knowledge of sports stats, NCAA/PSAC/Title IX, and ability to organize, prioritize, and schedule work; experience managing social media; basic photography and videography.
  • Proficiency with Microsoft Office, web development/maintenance software, Adobe InDesign, Final Cut Pro, social platforms, Adobe Photoshop, and Statcrew/NCAA LiveStats; solid editorial skills.
  • Valid driver’s license with no suspensions per policy for 5 years prior to hire; able to support the university mission.

Preferred

  • Experience with university-level branding collaborations across Marketing and Communications teams.
    Gannon University logo

    Gannon University

    A four-year Catholic university, dedicated to providing a liberal arts education integrated with professional skills and faith-based learning.Gannon is a Catholic, Diocesan university dedicated to excellence in teaching, scholarship and service. Our faculty and staff prepare students to be global citizens through programs grounded in the liberal arts and sciences and professional specializations. Inspired by the Catholic Intellectual Tradition, we offer a comprehensive, values-centered learning experience that emphasizes faith, leadership, inclusiveness and social responsibility.With campuses in downtown Erie, Pennsylvania and Ruskin, Florida, close to businesses, organizations and government agencies that are active partners in helping our students receive a hands-on education.Visit our website at http://www.gannon.edu/. View our online degree programs at http://online.gannon.edu/.

    Founded in 1925
    Erie, Pennsylvania, USA
    1.4K employees (37 in marketing)

    Traffic Signals

    Monthly Visitors
    101.8K
    Monthly Google Ads Budget
    $479
    Traffic Source Mix
    Search
    43.1%
    Direct
    43.6%
    Referral
    12%
    Social
    0.8%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~1.4K

    Marketing Team

    Marketing Team Size
    37 (3% of company)

    Funding

    Total Funding
    $1M
    Last Raise
    $1M
    Grant, 8 years ago

    Funding History

    • Oct 2017
      Grant • $1M

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