Responsibilities

• Gain an appreciation and understanding of key objectives for all constituencies and the history and culture of the SoE by meeting with faculty, staff, students, and alumni.
• Develop and maintain effective relationships throughout the School to achieve marketing and communications goals.
• Build institutional knowledge and strategies to unlock new opportunities for growth and ways to operate more effectively.
• Ability to identify, communicate, and market compelling programs and activities, as well as characteristics that differentiate SoE programs from competitors.
• Represents the school at internal leadership meetings and cross-functional planning groups.
• Co-develops and leads the implementation of a multi-year marketing and communications strategy in collaboration with the Dean, ensuring alignment with school objectives.
• Identify and champion efforts to clearly and concisely articulate the identity and branding of the engineering school for both internal and external audiences through creative services, market research, business intelligence, and product management.
• The strategy should address a wide range of stakeholders to include peer institutions, industry leaders, corporate partners, alumni, prospective students, and donors.

Requirements

• Bachelor’s degree required
• Master’s preferred; Marketing, public relations, or liberal arts preferred; Advanced degree preferred
• 8-10 years of progressive leadership experience in marketing, communications, enrollment marketing, or related strategic functions, preferably within higher education or complex mission-driven organizations
• Knowledge: track record of strategic marketing leadership; experience developing marketing programs for domestic and international audiences; strategies for digital and direct marketing, market research, social media, content marketing, web presence, mobile, creative direction, and PR; data analytics and interpretation; experience in higher education preferred
• Skills: outstanding leadership, organizational, and management skills; ability to build consensus and manage relationships; ability to lead and develop a large, diverse team
• Abilities: Charismatic leader; Visionary partner; strong client relationships and communication; change agent; cross-functional catalyst; culture champion; responsibility for material produced by staff
• Education: Bachelor’s degree required; Master’s preferred; Advanced degree preferred
• Years of Experience: 8-10 years of progressive leadership experience in marketing, communications, enrollment marketing, or related strategic functions, preferably within higher education or complex mission-driven organizations

Benefits

• Santa Clara University offers a comprehensive benefits package for benefit eligible employees.