Responsibilities

• Brand, Category & Launch Support
• Support the Sr. Brand Manager in the execution of brand plans, product launches, campaigns, and category initiatives for skincare and cosmetics.
• Assist in developing product positioning, messaging, competitive overviews, launch recaps, product fact sheets, campaign inputs, selling tools, training materials, and internal presentations.
• Maintain a strong understanding of the skincare and cosmetics portfolio, including product benefits, key claims, ingredients, usage, target consumer, and competitive positioning.
• Review marketing materials for product accuracy, claims alignment, messaging consistency, and brand tone.
• Track skincare, cosmetics, beauty, gifting, wellness, and social commerce trends to keep the team informed of relevant market activity and opportunities.
• Compile competitive audits, pricing reviews, product comparisons, claims analysis, field feedback, product reviews, and launch examples to support category planning and recommendations.
• Holiday & Seasonal Programs
• Support the planning and execution of holiday and seasonal programs, including gift sets, limited-time offers, promotional bundles, packaging concepts, and campaign support.
• Assist with holiday assortment planning, product naming, positioning, pricing support, messaging, and go-to-market materials.

Requirements

• 2+ years of experience in brand marketing, product marketing, category management, beauty marketing, retail marketing, or consumer products.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong interest in skincare, cosmetics, beauty, wellness, gifting, and consumer trends.
• Experience supporting product launches, marketing campaigns, seasonal programs, or cross-functional projects preferred.
• Highly organized with strong attention to detail and the ability to manage multiple projects, timelines, and stakeholders.
• Strong written and verbal communication skills, with the ability to partner cross-functionally with Creative, Digital, Product Development, Sales, Training, Supply Chain, and International teams.
• Comfortable working with data, competitive research, product information, and consumer insights to support recommendations.
• Proactive, flexible, collaborative, solutions oriented, and comfortable working in a fast-paced environment with evolving priorities.
• Has a business mindset and curiosity for understanding what drives product performance, consumer engagement, and sales.
• Commitment to model and live out our Core Values of Accountability, Community, Innovation, and Courage. A positive mindset is critical for success and should reflect in everything you do.