Assistant Brand Manager

Cincinnati, OH (Hybrid)

$90K/yr – $100K/yrMid Level5+ years expFull time

Posted 19 hrs ago

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Job Summary

Own and drive insight-led brand activation across channels, partnering with cross-functional teams to optimize strategy, execution, and measurement while managing budget and enabling continuous improvement.

  • Lead data-driven planning, performance dashboards, and retrospectives to inform prioritization and investment decisions
  • Collaborate across Trade Marketing, Consumer Engagement, Legal, and Media to ensure compliant, effective campaigns

Job Description

Responsibilities

  • Support integrated brand activation efforts (social, PR, influencer, TikTok Shop, sampling, retail, and/or paid media), in alignment to brand strategy and business objectives
  • Review and guide agency-led concepts and executions, elevating work to ensure it is insight-led, on-brand, and platform-appropriate
  • Partner cross-functionally with Trade Marketing, Consumer Engagement, Legal, and Media teams to ensure integrated, compliant, and effective execution
  • Collaborate with other team members, providing prioritization, feedback, and context to elevate execution and impact
  • Share key learnings, best practices, and insights with Business Division and other country partners to support alignment and capability building
  • Guide the development and ongoing evolution of performance dashboards and reporting tools to support decision-making
  • Synthesize consumer, category, and competitive insights to identify opportunities, risks, and key performance drivers
  • Lead insight-driven analyses and retrospectives to inform strategic planning, optimization, and prioritization
  • Recommend actions to take based on data and insights
  • Support P&L management by tracking marketing spend, consolidating budget inputs, monitoring variances, and flagging risks or optimization opportunities

Requirements

  • Bachelor's degree required in Business Administration or a related field, MBA preferred
  • 5+ years of relevant CPG or marketing related experience; knowledge of and experience with beauty brands and /or categories preferred
  • Strong Microsoft Office Usage (PowerPoint, Excel, Word, Outlook), Canva a plus
  • Experience with Data Analytics tools such as Circana, You Scan, Scintilla, Numerator, & Retailer POS
  • Creative and proven ability to collaborate, while also working independent as appropriate.

Benefits

  • The role: At Kao, we offer amazing benefits that are available to you on your first day of employment (healthcare, 401(k) plus company match), 36 total days off (vacation + holidays + sick) and a reasonable salary range of $90,000 - $100,000 . We also offer a hybrid work schedule (Needs to be in Cincinnati area or willing to relocate to the area).
  • A friendly and flexible work environment with great compensation packages, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results.
  • At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward thinking and new ideas.

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