Assistant Brand Manager

Covington, KY (Hybrid)

$90K/yr – $100K/yrMid Level5+ years exp

Posted 4 weeks ago

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Job Summary

Build cross functional brand activation and market insight capability to drive strategy and measurable brand impact.

  • Own integrated activation across social, PR, influencer, and retail channels with a data driven, on brand lens.
  • Translate consumer, category, and competitive signals into actionable plans and quarterly priorities.
  • Collaborate with finance and cross functional teams to align budget, forecasts, dashboards, and performance reviews.

Job Description

Own cross functional brand activation and market insights to shape strategy, with a focus on integrating channels, turning data into action, and driving measured impact on P&L.

  • Responsibilities: Support integrated brand activation efforts (social, PR, influencer, TikTok Shop, sampling, retail, and/or paid media), in alignment to brand strategy and business objectives.
  • Responsibilities: Review and guide agency led concepts and executions, elevating work to ensure it is insight led, on brand, and platform appropriate.
  • Responsibilities: Partner cross functionally with Trade Marketing, Consumer Engagement, Legal, and Media teams to ensure integrated, compliant, and effective execution.
  • Responsibilities: Collaborate with other team members, providing prioritization, feedback, and context to elevate execution and impact.
  • Responsibilities: Share key learnings, best practices, and insights with Business Division and other country partners to support alignment and capability building.
  • Responsibilities: Guide the development and ongoing evolution of performance dashboards and reporting tools to support decision making.
  • Responsibilities: Synthesize consumer, category, and competitive insights to identify opportunities, risks, and key performance drivers.
  • Responsibilities: Lead insight driven analyses and retrospectives to inform strategic planning, optimization, and prioritization.
  • Responsibilities: Recommend actions to take based on data and insights.
  • Responsibilities: Support P&L management by tracking marketing spend, consolidating budget inputs, monitoring variances, and flagging risks or optimization opportunities.
  • Requirements: Bachelor's degree required in Business Administration or a related field, MBA preferred.
  • Requirements: 5+ years of relevant CPG or marketing related experience; knowledge of and experience with beauty brands and /or categories preferred.
  • Requirements: Strong Microsoft Office Usage (PowerPoint, Excel, Word, Outlook), Canva a plus.
  • Requirements: Experience with Data Analytics tools such as Circana, You Scan, Scintilla, Numerator, & Retailer POS.
  • Requirements: Creative and proven ability to collaborate, while also working independent as appropriate.
  • Benefits: Healthcare
  • Benefits: 401(k) with company match
  • Benefits: 36 total days off (vacation, holidays, sick)
  • Benefits: Hybrid work schedule

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