Responsibilities

• Support the development and execution of an 18-month rolling innovation calendar across Hair Care and Personal Care categories.
• Help guide decision-making on portfolio evolution by leveraging trend research, competitive benchmarking, consumer insights, analytics, and product expertise.
• Support all aspects of product development from concept through commercialization including concept briefs, product positioning, claims, naming, copy development, artwork reviews, packaging, pricing, and go-to-market execution.
• Identify target audiences and support development of marketing plans across omnichannel touchpoints including brochure, digital, social commerce, Amazon, TikTok Shop, PR, sampling, influencer, and experiential activations.
• Partner closely with cross-functional teams to support successful execution of launches from development through campaign activation.
• Execute and track projects with a detailed understanding of the NPD process and critical timelines.
• Manage trackers, spreadsheets, launch calendars, project timelines, sample submissions, claims documentation, and status reporting for weekly and daily reviews.
• Interface with external vendors and suppliers to manage submissions, artwork, packaging components, fact sheets, testing, costs, timelines, and inventory needs.
• Support innovation storytelling through compelling product positioning, claims architecture, ingredient storytelling, trend integration, and competitive differentiation.
• Partner closely with brochure management, What’s New, Creative, PR, Social, and Digital teams to support campaign development, creative briefs, turnover meetings, and launch alignment.
• Analyze campaign, digital, social commerce, and sales performance to extract insights and provide recommendations for future launches and category growth opportunities.
• Support emerging channel initiatives including Amazon, TikTok Shop, influencer programs, sampling, PR mailers, and experiential activations.
• Stay closely connected to beauty, wellness, hair care, skincare, and social trends to identify whitespace opportunities and future innovation platforms.

Requirements

• A Bachelor's degree is required; with 5+ years of progressive and successful experience in product development or marketing
• Experience marketing in a digital world, (i.e., social media, e-commerce, analytics, on-line) is required
• Experience working in a matrix environment and cross functional teams is required
• Proven ability to demonstrate analytical thinking and data-driven decision making
• Deep understanding of trends and how they relate to our customer
• Experience in successful partnership with R&D / Supply Chain / Sales organizations to develop innovative products supported by specific and relevant story-telling, then execution is required.

Benefits

• Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
• You are immediately vested in Avon's matching contributions to the 401(k) Plan. Avon matches your contributions dollar-for-dollar up to 3% of your eligible pay, and $0.50 per dollar on the next 2% of your eligible pay.
• Company sponsored Life insurance, AD&D and Disability benefits with option to buy up
• Commuter, Health Reimbursement (HRA) and Flexible Spending (FSA) accounts
• Family Care (back-up child and elder care) benefit Programs
• Additional voluntary benefit programs available such as group legal, critical care, accident, pet insurance and identity protection insurance.