Responsibilities

• Support the development of annual brand plans and long-term strategic initiatives.
• Analyze brand and category performance using syndicated data (e.g., IRI, Nielsen) to identify trends and opportunities.
• Monitor competitive landscape and consumer behavior to inform strategy.
• Lead monthly business reviews and performance tracking.
• Manage brand budgets including purchase orders, invoice tracking, and reconciliation.
• Collaborate with Finance to ensure accurate P&L management and forecasting.
• Track coupon programs, redemptions, and financial deliverables.
• Coordinate execution of marketing programs including digital, shopper, and promotional tactics.
• Support packaging updates, new item setup, and product lifecycle management.
• Partner with cross-functional teams to ensure timely delivery of marketing assets and product launches.
• Serve as a liaison between Marketing and internal teams including Sales, Supply Chain, Legal, Regulatory, and R&D.
• Support customer marketing initiatives and sales communication development.
• Collaborate with external agencies and vendors as needed.

Requirements

• Bachelor’s degree required; MBA preferred.
• 3+ years of experience in brand marketing or related field is strongly preferred.
• Experience in branded CPG industry strongly preferred.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Experience with syndicated data tools (e.g., IRI, Nielsen).

Preferred

• Interest in health & wellness is a plus.
• Collaborative mindset with a passion for learning and growth.

Benefits

• performance-based incentives
• a 401k with company match
• healthcare coverage
• a broad range of other benefits
• Incentives and/or benefit packages may vary depending on the position.