Responsibilities

• Recommending brand strategy grounded in fact-based consumer insights, including target, positioning, and objectives
• Assessing and diagnosing brand performance drivers, identifying insights, and developing effective growth strategies
• Leading agencies and internal stakeholders to create and execute integrated marketing support including consumer promotions, digital media campaigns, partnership programs, new or refreshed package designs and other marketing programs and materials
• Identifying opportunities for portfolio growth and optimization, and mitigating risks, including developing the annual business plan and growth projections and presenting to senior leadership for alignment
• Managing the P&L to deliver against growth and profit targets
• Management of annual marketing budget, including reconciliation and ensuring 100% spend on target
• Working with the R&D and Innovation teams to create a robust innovation pipeline driven by consumer trends
• Leading cross-functional teams to bring product and packaging innovations and renovations to market

Requirements

• 1-3 years of assistant brand management or related marketing experience, preferably at a CPG company (inclusive of co-op and intern positions)
• A post-secondary degree in business/marketing or related field
• Passion to deliver results and think strategically
• Analytical skills and a creative mindset – Nielsen experience an asset
• Strong time management skills/able to prioritize daily demands
• Demonstrated capability to manage fast-moving projects successfully to completion
• Effective communication – in writing, verbally, and presenting
• Ability to build and maintain positive working relationships and to work collaboratively with others to meet shared objectives
• A winning attitude including being results-driven, collaborative and curious with the ability to work independently in a fast-paced environment
• Interest in learning about the US market/consumer

Preferred

• Nice to have experience in the US or working at a CPG multinational with cross-border teams and/or US brand and market presence.

Benefits

• Total Rewards Package: Our Total Rewards package reflects the investment we make in our employees to help them, and their families achieve their well-being goals. Total Rewards at Dare Foods includes a competitive base salary, comprehensive health and wellness benefits and retirement programs.
• In addition, we offer paid time off, career development opportunities as well as reward and recognition programs.