Assistant Athletic Director for Strategic Communications

Winona, MN (On-site)

$48K/yr – $93K/yrSenior Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the communications engine for a multi-sport program, balancing crisis response, media relations, and content publishing while shaping a cohesive digital brand across the website and social channels.

  • Media Relations & Crisis: Establish a program-wide media plan, serve as the primary media contact, train athletes and staff, and lead crisis communications when needed.
  • Publications & Production: Schedule and produce game notes, programs, media guides, and coordinate photography for all department publications.
  • Digital & Brand Ops: steward the athletics website and social channels, publish stories, manage NCAA reporting, and supervise the team responsible for online content and weekly coverage.

Job Description

Responsibilities
  • Media Relations: Develop and implement a media relations plan for 15 intercollegiate programs; serve as point person for media inquiries; provide media relations advice and training for athletes, coaches, and staff.
  • Publications & Photography: Direct production schedules for all publications and coordinate photography needs; develop game notes, programs, and sport media guides.
  • Crisis Communications & Hall of Fame: Work with athletics and university leadership in crisis situations; coordinate crisis communications; manage Hall of Fame nominations and eligibility.
Website and Social Media
  • Develop, supervise, and maintain the WSU Athletics website and social media; write/edit content; publish press releases and manage digital storytelling and brand presence.
  • Oversee daily site operations, ensure up-to-date information for prospective student-athletes, parents, alumni, and fans; manage on-line Sports Network coverage and NCAA/Northern Sun reporting.
Staff & Budget
  • Supervise staff, graduate assistants, interns, and game-day workers; develop daily work plans and training; oversee budgets for marketing, branding, and archiving.
  • Develop and maintain the sports information budget; participate in budget planning for department marketing and archival projects.
  • Perform other duties as assigned to support department operations and professional development.
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NCAA

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As an NCAA team member, you will join more than 500 professionals dedicated to helping college students develop leadership, confidence, discipline and teamwork through sports. Whether you are a creative type or enjoy crunching numbers, the national office could be the place for you.

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