Assistant Athletic Director - Marketing and Promotions, UTC Intercollegiate Athletics at University of Tennessee | Chattanooga, TN

University of Tennessee

Assistant Athletic Director - Marketing and Promotions, UTC Intercollegiate Athletics

Chattanooga, TN (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive UTC Athletics marketing to increase attendance, revenue, and fan engagement across home contests and events.

Own annual marketing plans and gameday marketing execution for UTC Athletics.
Must-have: Three years in collegiate marketing, promotions, or public relations.
Standout: Leadership of staff and coordination of campaigns for NCAA/SoCon events.

Job Description

Responsibilities

Provides daily oversight for all areas of marketing and promotions, directly supervising one (1) full-time exempt staff member within the unit
Develops and executes annual marketing plans for all assigned sports/events
Creates and implements marketing strategies to help increase attendance and revenue for UTC Athletics, as well as enhance the fan experience and gameday atmosphere for home contests, including but not limited to digital marketing and social media
Develops event scripts for home contests, and assists with various gameday functions for assigned sports
Increases engagement with both the campus and community in an effort to grow support
Coordinates all advertising and media buys, along with print and digital collateral design (posters, magnets, etc.)
Establishes annual goals and provides guidance to direct report who oversees the Scrappy's Kids Club, the official kids club of the Chattanooga Mocs
Assists with the fulfillment of sold inventory by Mocs Sports Properties, the 3rd Party Multimedia Rights Holder for UTC Athletics
Designs and implements all marketing activities for the Southern Conference and NCAA Championship events hosted by UTC
Performs event and gameday operations

Requirements

Requires a bachelor’s degree
Three years of experience in the areas of marketing, promotions, and/or public relations – collegiate environment preferred
Experience working with Adobe Creative software (I.e. Photoshop, Illustrator, InDesign, etc.)
Experience working with Microsoft software (I.e. Word, Excel, PowerPoint, etc.)
Experience operating music and writing scripts for home athletic contests
Or an equivalent combination of education, training, and experience

Preferred

Master’s degree
Familiarity with Southern Conference and NCAA rules and regulations
Experience utilizing Oracle Eloqua email marketing software
Digital marketing and social media promotion experience
Experience and knowledge of Bandit Lites, in-game lighting system

University of Tennessee

The University of Tennessee is a public land-grant university headquartered at Knoxville. Founded in 1794, it is the flagship institution of the statewide University of Tennessee system with nine undergraduate departments and eleven graduate departments and hosts more than 26,000 students from all 50 states and more than 100 foreign countries. In its 2009 ranking of universities, U.S. News & World Report ranked UT 118th among national universities and 52nd among public institutions of higher learning. Its ties to Oak Ridge National Laboratory, established under UT President Andrew Holt and continued under the UT-Battelle partnership, have positioned the University as co-manager and allow for considerable research opportunities for faculty and students enjoyed by few other institutions of comparable standing.Also affiliated with the University are the Howard H. Baker, Jr. Center for Public Policy, the University of Tennessee Anthropological Research Facility, and the University of Tennessee Arboretum, which occupies 250 acres of nearby Oak Ridge, Tennessee and features hundreds of species of plants indigenous to the region. The University is a direct partner of the University of Tennessee Medical Center, the only Level I trauma center in the East Tennessee region and a self-proclaimed 'teaching hospital' due to its aggressive medical research programs and position as the primary career destination for most medical school graduates of the University of Tennessee Health Science Center at Memphis.

Founded in 1913

USA

6K employees (267 in marketing)

www.utk.edu