Responsibilities

• The AAE is the backbone of a successful account team, helping to keep us organized and informed, while also assisting with the execution of integrated communications campaigns.
• You’ll work across 3-4 Consumer Lifestyle brands, focusing on programs that include earned media storytelling, gifting and influencer programming, events, and bold creative platforms.
• Media Relations: build tight and relevant media lists using resources such as Cision and Muck Rack; maintain relationships with key media; craft pitches that break through inboxes; monitor coverage and flag with appropriate context.
• Influencer Programming: build relevant influencer rosters; support content review process; collect and report back-end creator metrics with context; form relationships with and manage influencers/managers; facilitate breakthrough influencer giftings.
• Event + Logistics Management: research/vetting venues; build run of shows and client briefing documents; manage logistics from transportation to itineraries, event-centric gifting and more.
• Project Management: serve as key project manager of workstreams; set call agendas and share comprehensive recaps; participate in internal meetings with ideas for improved operations and client deliverables; organize client folders and databases; oversee send-out of brand samples and track inventory; coordinate deliveries to media and influencers; coordinate team/client meeting details.
• Client Management: contribute on client calls and draft client correspondence; drive day-to-day execution of client and account projects with support from the team; flag potential challenges and opportunities to senior team members.
• Measurement & Merchandising: manage clips and media placement coverage reports; monitor client and competitor coverage; own ongoing client reports and trackers; identify trends or opportunities through reporting and monitoring; support programmatic reports