Asset & Wealth Management, Wealth Marketing, PWM Content Writer, Associate - New York at Goldman Sachs | New York, USA | $85K/yr – $160K/yr

Goldman Sachs

Asset & Wealth Management, Wealth Marketing, PWM Content Writer, Associate - New York

New York, USA (On-site)

$85K/yr – $160K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive content strategy and production for Goldman Sachs’ client education and thought leadership in financial services.

Own content creation and refinement across web, email, and social channels.
Must-have: 3+ years of content marketing within a large financial institution.
Standout: Develop relationships with private wealth advisors to deliver relevant content.

Job Description

Responsibilities

Create and Refine Content : Write timely, intelligent thought pieces for white papers, email, web and social that serves to elevate the brand, drive lead gen and engage and retain clients.
Maintain Brand Consistency : Adhere to brand guidelines, tone, voice, and messaging architecture to ensure consistency across all content.
Simplify Complex Topics : Translate complex financial concepts into engaging, accessible content for target audiences.
Promotion: Work with our promotions lead to initiate and develop comms/promotional plans for content campaigns and to draft engaging promotional copy for use across channels including web, social media, newsletter, email and more.
Research and Reference : Identify and cite credible sources for articles, white papers, and case studies. Develop relationships with private wealth advisors to deliver the most relevant content to clients and prospects.
Project Management : Navigate project management systems and collaborate with teams to meet deadlines and deliver high-quality content.
Review and Compliance : Manage editorial, subject matter, and regulatory reviews to ensure content meets the highest standards.
Analysis and Measurement : Analyze content performance and integrate learnings into writing.

Requirements

Bachelor’s Degree required (preferably in Communications, Journalism or English)
3+ years of experience in content marketing within a large financial institution. A proven track record of developing and executing digital content strategies across multiple channels including web, email, social and formats like video and audio.
Demonstrated expertise in content publishing processes, including rigorous legal and compliance reviews, within a regulated financial services environment.
Proficiency with analytics and ability to leverage data to measure content performance, optimization, and strategic decision-making. A practical, data-driven mindset with an eagerness to learn and adapt.

Preferred

Experience in using artificial intelligence in writing a plus.
Experience with ultra-high net worth audiences a plus.

Benefits

Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience.

Goldman Sachs

3.9 Glassdoor

We aspire to be the world’s most exceptional financial institution, united by our shared values of partnership, client service, integrity, and excellence. Operating at the center of capital markets, we act as one firm, mobilizing our people, capital, and ideas to deliver superior results across our clients’ most complex challenges.For 156 years, Goldman Sachs has delivered world-class execution on a global scale across our leading Global Banking & Markets and Asset & Wealth Management businesses. Apprenticeship is central to our culture, with hands-on coaching and access to leaders who bring decades of experience and expertise. With office locations around the world, we offer a broad range of career opportunities to those who insist on excellence and thrive on performance.Find our Social Media Disclosures here: gs.com/social-media-disclosures

Founded in 1986

New York, New York, USA

67K employees (1,215 in marketing)

www.goldmansachs.com

69% recommend to a friend

62% CEO approval