Responsibilities

• Channel marketing implementation: Develop and implement an integrated marketing strategy for AM’s third-party wealth client segment to fuel overall business growth objectives in the US.
• Brand narrative: Create compelling messaging, and ensure the Asset Management value proposition, and associated third party wealth value proposition are infused through all related marketing activities in the US.
• Client research: Partner with marketing team to track and analyze client research to determine how AM is perceived by our third-party wealth clients, and execute on plan to enhance perceptions
• Campaigns and execution: Develop and execute well thought-out, impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in-person channels.
• Content: Partner with content and product marketing teams, to deliver a content calendar which fully supports the US third party wealth marketing strategy, including the generation of editorial ideas, and content creation as well as continual improvement across marketing and sales collaterals, social media and am.gs.com.
• Partnership marketing: Partner with third party wealth business leaders to develop and deliver high-impact, tailored client-specific marketing programs to deepen relationships and build loyalty with strategic third-party wealth clients.
• Sponsorships: Partner with business leads and functional leads within marketing on sponsorship strategy and seamless execution of events
• Measurement and reporting: End-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear MROI and taking active steps to adjust marketing approach as necessary to optimize.
• Team effectiveness: Drive operational efficiency of the US third party wealth marketing team, ensuring they are highly motivated, fully engaged and able to operate at scale.
• Partnership and collaboration: Develop and maintain strong relationships with other AM marketing leaders, EO marketing partners, Corporate Communications, sales and investment heads, and key senior stakeholders across the global organization.