Responsibilities

• Marketing Materials: Own end to end marketing for specific asset class, activating a full marketing suite to support new product launches and announcements, helping ensure all marketing materials maintain a strong, consistent brand message and drive measurable engagement
• Maintain Digital Presence: Help maintain and optimize product marketing pages across global web platforms by confirming all data and content remain up to date while applying SEO best practices to support a seamless digital journey for prospective investors from discovery to deep-dive analysis
• Social Media Marketing: Draft posts for high-impact content, awards and rankings, and industry events to help amplify brand presence and drive engagement across client channels
• Events Management: Assist in executing the content strategy and thematic direction for hosted and sponsored and hosted events by supporting the coordination of product-centric webinars and podcasts, collaborating with investment leads to showcase expertise, and helping develop presentation materials for global industry conferences
• Email Marketing Campaigns: Support channel marketing by helping translate product value propositions into segment-specific messaging with the goal of fueling client engagement
• Cross-Functional Collaboration: Work closely with internal stakeholders, including Sales, Product Development, Alternatives Capital Formation Teams, and the broader Asset Management Marketing team, to support alignment and maximize the impact of marketing efforts