Asset & Wealth Management, Institutional Marketing, Associate - New York

New York City, NY (On-site)

$100K/yr – $160K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the marketing support chain for institutional and insurance clients, coordinating campaigns, events, content, and cross-team alignment to deliver compliant, ROI-focused activities.

  • Channel marketing coordination: Plan and execute integrated programs with AM marketing, EO partners, and sales for institutional and insurance segments.
  • Campaigns and events execution: Drive lead gen and retention programs across digital, media, and live channels with asset readiness and tracking.
  • Measurement and cross-team reporting: Compile performance data for ROI analysis and surface actionable insights to senior leadership.

Job Description

  • Channel marketing support: Assist in planning and executing components of the integrated marketing strategy for institutional and insurance client segments, supporting overall business growth objectives.
  • Campaigns and execution: Assist in coordinating and executing lead generation and client retention campaigns across digital, media, and in-person channels, including project tracking and asset preparation.
  • Sponsorships and events: Partner with AM event marketing, institutional and insurance business leaders to develop a marketing strategy and execution for key channel sponsorships and events.
  • Content: Work with content and product marketing teams to help maintain the content calendar, contribute editorial ideas, and assist in updating marketing and sales collateral, social media posts, and am.gs.com pages.
  • Measurement and reporting: Help compile reporting on day-to-day and campaign-related marketing performance, gathering data to support ROI analysis and identifying observations to share with senior team members.
  • Risk management: Follow established regulatory and procedural guidelines for all marketing communications and escalate any operational risk concerns appropriately.
  • Team support: Contribute to the day-to-day operations of the institutional and insurance marketing team, supporting workflow efficiency and team initiatives.
  • Partnership and collaboration: Build working relationships with peers across AM marketing, EO marketing partners, Corporate Communications, sales, and investment teams to support cross-team coordination.
Goldman Sachs logo

Goldman Sachs

3.9 Glassdoor

We aspire to be the world’s most exceptional financial institution, united by our shared values of partnership, client service, integrity, and excellence. Operating at the center of capital markets, we act as one firm, mobilizing our people, capital, and ideas to deliver superior results across our clients’ most complex challenges.For 156 years, Goldman Sachs has delivered world-class execution on a global scale across our leading Global Banking & Markets and Asset & Wealth Management businesses. Apprenticeship is central to our culture, with hands-on coaching and access to leaders who bring decades of experience and expertise. With office locations around the world, we offer a broad range of career opportunities to those who insist on excellence and thrive on performance.Find our Social Media Disclosures here: gs.com/social-media-disclosures

Founded in 1986
New York, New York, USA
67K employees (1,215 in marketing)
69% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$209.3K
Traffic Source Mix
Search
53.3%
Direct
38.2%
Referral
6.2%
Social
1.4%
Paid
0.7%

Headcount Trend

Current headcount: ~66.5K

Marketing Team

Marketing Team Size
834 (1% of company)
Median Career Experience
12 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$8.5B
Last Raise
$2.5B
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $2.5B
  • Apr 2025
    Post IPO Debt • $6B
  • Jun 2012
    Post IPO Equity

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