Responsibilities

• Social Media Management - Manage and optimize Aspire India’s presence across platforms such as LinkedIn, Instagram, Facebook, and Twitter.
• Develop and implement a content calendar with engaging posts that align with the organization’s goals and branding.
• Monitor and analyze engagement metrics to assess performance and optimize content strategies.
• Engage with the online community by responding to comments and messages professionally and promptly.
• Marketing and Campaign Development - Research and identify opportunities to promote Aspire India’s programs through targeted marketing campaigns.
• Collaborate with internal teams to create compelling marketing materials, including flyers, videos, and infographics.
• Design and execute advertising strategies to increase program visibility and audience engagement.
• Content Creation - Draft engaging and informative content for social media posts, blogs, and email newsletters.
• Utilize tools like Canva and Adobe Creative Suite to create visually appealing graphics and multimedia.
• Curate and share user-generated content to showcase program impact and success stories.

Requirements

• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
• Minimum of 2 years of experience in social media management, marketing, or a related role.
• Excellent written and verbal communication skills.
• Proficiency in managing social media platforms like LinkedIn, Instagram, Facebook, and Twitter.
• Experience using design tools such as Canva, Adobe Creative Suite, and social media scheduling tools.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Creative mindset with a keen eye for visual content.