Asian Marketing Executive II at Cowlitz Indian Tribe | Ridgefield, WA

Cowlitz Indian Tribe

Asian Marketing Executive II

Ridgefield, WA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead Asian casino guest relations and premium-marketing efforts to grow high-value player segments.

Must-have: Bilingual in English and Mandarin/Cantonese or Vietnamese with casino host or high-volume hospitality experience.
Standout: Owns VIP event planning and ambitious revenue targets across Asian player portfolio.
Strong Microsoft Office and ability to learn proprietary casino systems.

Job Description

Responsibilities

Promotes superior guest service.
Maintains, and perpetuates a positive organizational culture according to the principles of the Spirit of Tâlícn and the Core Values of ilani.
Build relationships through specialized, personalized, and preferential service.
Use available technology to efficiently manage player accounts including, but not limited to, gaming activity, comp availability and profitably.
Strategically, issue complimentary items to drive longer stays and increased visit frequency while maintaining profitability and following the established departmental policies and marketing guidelines.
Cultivate leads, build loyalty, and promote return visits to the property.
Generate incremental trips by increasing length of stay and maximizing Average Daily Worth (ADW) with high value / VIP Asian player portfolio.
Develop and execute strategies to grow Asian table games segments, with emphasis on baccarat and other Asian-preferred games.
Coordinate and host premium events, tournaments, cultural activations, and targeted marketing initiatives.
Ensure profitability through disciplined reinvestment utilizing the current comp level of the Asian Marketing Executive II position.

Requirements

High School Diploma / GED; Recognized Equivalent of a High School Diploma (RED) or Foreign High School Diploma (FHD).
Previous experience as a casino host in a complex casino environment, or four (4) years’ experience in a high-volume hospitality environment, involving extensive contact with customers.
Must possess excellent interpersonal skills with an ability to foster a supportive and enabling team environment.
Must be Bilingual (English and one of the following: Mandarin, Cantonese, Vietnamese).
Strong verbal and written communication skills.
Strong Microsoft Office skills and complimentary computer skills to support the ability to learn and become proficient with proprietary Casino Marketing Systems.
Must be able to work various shifts, flexible hours including nights, weekends, and holidays.
Must be able to lift and carry 40 lbs.
Must possess a valid Driver’s License.
Must be willing to work in a smoking environment.
Must be willing to travel
Must be willing to adhere to company health and safety measures.

Preferred

Sales and marketing experience preferred.

Cowlitz Indian Tribe

Today the Cowlitz people hold on to a rich culture that has been carried down from many generations. The rivers along the Cascades and Columbia have served as access points for transportation and have supplied abundant resources for our Tribe. We traded extensively and built many relationships along this corridor, which was previously known as the Cowlitz Trail. The Cowlitz Tribe is a growing force in the community we offer a variety of health services, human services, cultural resources, natural resources, housing, transportation and much more. We currently have facilities in Clark, Cowlitz, Lewis, and King Counties in an effort to maximize access for not only our tribal members, but for the surrounding community and other natives & their families.

Founded in 2000

Longview, Washington, USA

207 employees (9 in marketing)

www.cowlitz.org