Artist Marketing Manager, YouTube Marketing

New York, USA (On-site)

$117K/yr – $167K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive YouTube artist-focused product marketing from strategy to launches.

  • Own long-term roadmaps and GTM frameworks for artist tools.
  • Must-have: 4 years in music-Industry marketing and B2B product marketing experience.
  • Standout: Cross-functional collaboration with C-level partners and data-driven campaigns.

Job Description

Responsibilities

  • Define the long-term roadmap, go-to-market frameworks, and growth strategies for YouTube’s suite of artist-focused products and tools.
  • Transform complex, industry challenges into actionable insights that drive impact and inform B2B communication strategies.
  • Develop compelling messaging and data-backed proof points to articulate YouTube’s unique value proposition to global music industry partners.
  • Lead end-to-end launch plans for priority products while collaborating with technical teams to prioritize platform improvements for artists.
  • Collaborate with C-level executives across Product, Engineering, and Partnerships while using data analysis to optimize campaign performance and impact.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in marketing working in fields related to the Music Industry (e.g., music labels, digital streaming platforms etc).
  • Experience managing cross-functional or cross-team projects.
  • Experience in product marketing for B2B audiences.

Nice To Have

  • Experience in a consulting/business analyst role in fields related to music.
  • Experience with coding, data analysis, and data visualization.
  • Ability to take initiative and work with minimal guidance.
  • Passion to apply insights from the Music Industry to business objectives.
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Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37