Art Director/Designer (Wellness & Lifestyle) at Dragons Group | New York, USA | $0K/yr – $115K/yr

Dragons Group

Art Director/Designer (Wellness & Lifestyle)

New York, USA (On-site)

$0K/yr – $115K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Dragons is seeking a digital art director to shape the US market’s social visual language. The role focuses on building distinctive visual realms, platform-native formats, and AI-assisted workflows while staying attuned to wellness culture and evolving social formats. Candidates should have 3–6 years of digital/art direction experience, a strong social-first portfolio, and AI generation skills. Benefits include PTO, health coverage, 401(k), and growth potential.

Job Description

Responsibilities

Define and evolve the brand’s social visual language for the US market
Build and maintain distinctive visual realms for launches, seasonal moments, and always-on content
Translate product positioning into clear, recognizable social imagery
Ensure visual cohesion across campaigns and ongoing content
Develop scroll-stopping first-frame visual hooks
Create premium, eye-catching content tailored for social platforms
Adapt campaign assets into dynamic, platform-native formats
Elevate everyday content into brand-ownable visual systems
Stay deeply aware of emerging social formats across platforms
Track aesthetic shifts within US wellness and lifestyle culture

Requirements

3–6 years of experience in digital or social art direction
Strong portfolio demonstrating social-first visual systems
Advanced proficiency in Adobe Creative Suite, PPT and Figma
Hands-on AI visual generation experience (required)
Strong understanding of US social media aesthetics
Experience in wellness, lifestyle, or beauty categories preferred
English (mandatory)
Spanish (preferably)

Preferred

Experience with 3D imagery, CGI environments, or compositing
Ability to integrate light 3D elements into social content
Familiarity with hybrid AI + 3D workflows

Benefits

20 days of paid time-off (PTO) annually, prorated to your start date for the current calendar year. These would not include any National Holidays.
3 days of sick leave per year
Individual medical insurance (one month after you start with us)
Short-term disability plan
401(k) plan (retirement savings plan)
Competitive pay & room to grow.
Global playground, cutting-edge tools and trend-driven culture.
Dragons Group is dedicated to creating a workplace that values diversity, equity, and inclusion. We welcome candidates from all backgrounds and strive to build an environment where every individual feels empowered and respected.

Dragons Group

Dragons Group is a new kind of agency that help brands transform the way they operate. Brands require a constant stream of fresh, agile solutions in order to thrive within a marketing landscape that's constantly changing. We drive change directly from within by identifying the organisational changes that need to take place within a business and then working together with the client to design and implement the best solution to support those changes. Applying our proprietary four stage process, we first understand the challenges faced by our clients, design a tailored made solution that delivers to objectives, support the implementation and work closely on evolving the model to adapt to any changes in the business. Unlike traditional agencies that operate as a separate entity to the client, we specialise in placing tailor-made teams of experts inside marketing departments. We provide the talent, structures and systems to support new and more dynamic ways of engaging consumers.Our core areas of expertise are in building in-house or hybrid content studios and supporting the organisational changes within our client’s teams, setting up the process and the teams from globalisation including adaptation and transcreation services and production execution models that delivers efficiency across your entire primary production supply chain.

Founded in 2018

London, England, GBR

120 employees (58 in marketing)

www.dragons-group.com