Responsibilities

• Captures and produces content in real-time environments (events, shoots, cultural moments)
• Demonstrates fluency in social platforms, formats, and best practices (TikTok, Reels, Stories, etc.)
• Balances creative craft with speed and agility, adapting content based on performance and feedback
• Uses understanding of client’s business, brand, industry, and target consumers to offer social-first, integrated, multi-channel campaign ideas that meet client business needs
• Remains current on marketing, design, technology, social platform, language, and cultural trends, and infuses this knowledge into all creative work
• Collaborates effectively with Account and Strategy teams to bring unconventional thinking and innovation to the work
• Demonstrates an understanding of how ideas translate into engaging, platform-native content
• Writes, presents, and communicates in a polished, articulate and persuasive manner across all mediums, internally and externally
• Listens well, building relationships internally and externally through respect, responsiveness, and open dialogue
• Demonstrates a basic understanding of the agency's business model, structure, and offerings and how they come together in service of a client partner's business needs

Requirements

• Bachelor's degree in a related field and/or equivalent education and work experience
• 3-5 years’ work experience as a creative in PR, Advertising, or Digital/Social Marketing
• A conceptual thinker with an exceptional portfolio of work that is fresh, on trend, and demonstrates your strong pulse on culture, consumers, and media
• Experience working across a wide range of media, with an emphasis on integrated programs across digital/social, video, print, and event/experiential
• Hands-on experience creating social-first content (short-form video, static, real-time/reactive), with an understanding of platform best practices (TikTok, Instagram, etc.)
• Demonstrated ability to concept and make — comfortable moving from idea to execution quickly and independently when needed
• Team player who enjoys working with and helping others in a collaborative environment
• Must reside in the New York Metro area and be able to commute to our Manhattan office as needed

Preferred