Responsibilities

• Develop and manage property-specific social media content calendars aligned with each hotel’s brand positioning, promotions, events, and business priorities.
• Establish and maintain a distinct voice, visual identity, content strategy, and storytelling approach for each hotel.
• Visit properties regularly to capture original photography and video featuring guestrooms, F&B, amenities, events, neighborhoods, team members, guests, and local experiences.
• Concept, film, edit, and publish short-form content across Instagram, TikTok, YouTube, Facebook, and other relevant social platforms.
• Develop promotional content supporting hotel packages, offers, activations, events, and revenue-driving campaigns.
• Manage social community engagement and coordinate influencer, creator, and local partnership opportunities and requests.
• Maintain an organized digital asset library of photography, raw footage, edited content, campaign creative, and reusable assets for each property.
• Maintain hotel website content, including offers, packages, F&B, events, destination content, imagery, landing pages, and seasonal messaging, ensuring accuracy and brand alignment.
• Coordinate with website vendors, booking engine providers, brand teams, and internal stakeholders on digital updates and enhancements.
• Support SEO through optimized website copy, metadata, imagery, and relevant local and destination content.

Requirements

• 3+ years of experience in hospitality, lifestyle, or brand marketing, ideally within hotels, restaurants, luxury, travel, or real estate.
• Demonstrated hands-on experience in social media management, digital marketing, and content production, including photography, videography, editing, copywriting, and publishing.
• Strong portfolio demonstrating short-form social content personally conceptualized, filmed, and edited.
• Proven experience managing social and digital platforms, including Instagram, Facebook, TikTok, YouTube/Shorts, LinkedIn, and Google Business Profiles.
• Proficiency with relevant creative and marketing tools, such as Canva, CapCut, Adobe Creative Suite, Lightroom, and Revinate.
• Strong visual storytelling skills with the ability to create both polished brand content and authentic, in-the-moment content across hospitality, lifestyle, F&B, and destination experiences.
• Experience managing and updating websites, CMS platforms, landing pages, digital offers, and other web content.
• Working knowledge of SEO, email marketing, paid social, influencer marketing, and digital campaign execution.
• Understanding of hotel revenue strategy, including need periods, packages, promotions, direct booking initiatives, and how marketing can support commercial performance.
• Strong understanding of social and digital marketing as drivers of brand awareness, engagement, direct bookings, and revenue growth.

Benefits

• - 401(k) retirement plan with company match
• - Paid Time Off and Paid Holidays
• - Medical, Dental and Vision Insurance
• - Life Insurance