Responsibilities

• Develop and execute comprehensive 12-month marketing plans, including both short- and long-range strategies, to support the sales, revenue, and business objectives of the Milwaukee hotel portfolio.
• Lead, mentor, and develop a team of marketing professionals while fostering a high-performance culture built on accountability, creativity, collaboration, and continuous improvement.
• Serve as a key member of the area leadership team, partnering with Managing Directors, General Managers, Revenue Management, Sales, and other department leaders to align marketing initiatives with overall business goals and long-term strategic priorities.
• Communicate marketing strategies, campaign performance, market insights, and recommendations to executive leadership, translating complex data into clear, compelling narratives that demonstrate marketing’s impact on revenue, brand equity, guest engagement, and long-term growth.
• Proactively manage stakeholder communications by keeping hotel leadership informed of marketing performance, emerging risks, competitive threats, strategic opportunities, and key business trends to support informed decision-making.
• Collaborate with corporate digital teams, external agencies, and internal partners to develop and execute integrated marketing programs across digital, email, social media, public relations, and emerging marketing platforms.
• Oversee customer database management, audience segmentation, monthly analytics and reporting, market research, trend analysis, and competitive intelligence to identify opportunities, optimize performance, and strengthen market positioning.
• Manage marketing budgets and resource allocation effectively, ensuring initiatives achieve established objectives while maintaining fiscal responsibility and taking corrective action when necessary.
• Oversee all public relations efforts, including agency management, media relations at the local and national levels, crisis communications, influencer engagement, community partnerships, and strategic alliance development.
• Ensure brand consistency across all guest touchpoints by overseeing social media strategy, promotional campaigns, collateral development, events, communications, and all marketing materials in alignment with hotel and restaurant brand standards.

Requirements

• 10+ years of progressive marketing leadership experience, with a proven ability to drive revenue growth, elevate brand equity, and develop strategic marketing initiatives that deliver measurable business impact. Experience within the hospitality, travel, luxury, or lifestyle sectors is strongly preferred.
• 3–5+ years of experience leading and developing high-performing marketing teams, with a proven ability to cultivate talent, drive engagement, and create a culture of accountability and excellence
• Demonstrated success developing and executing integrated, multi-channel marketing strategies that align with business objectives, strengthen market positioning, increase customer engagement, and drive revenue, occupancy, and brand growth.
• Exceptional written, verbal, and presentation skills, with the ability to communicate complex concepts clearly and influence stakeholders ranging from property teams to executive leadership.
• Demonstrated ability to serve as a strategic business partner, building alignment across functions and influencing decision-making through collaboration, credibility, and insight.
• Strong analytical and financial acumen, with the ability to translate consumer insights, performance metrics, and market trends into actionable strategies and business outcomes.
• Proven capability to manage multiple initiatives simultaneously while balancing competing priorities, meeting deadlines, and maintaining attention to detail in a fast-paced environment.
• Strategic and innovative thinker with a proactive, solutions-oriented mindset and the ability to identify opportunities that drive competitive advantage and long-term growth.
• Proficiency with marketing technology platforms, including CRM systems, digital advertising tools, and analytics platforms.
• Bachelor's degree required, preferably in Marketing, Advertising, Communications, Public Relations, Business, or a related field.

Preferred

• Advanced degree or professional certifications are a plus.
• Experience with Adobe Creative Suite, including InDesign and Photoshop, preferred.

Benefits

• Eligible for annual bonus and leadership perks
• Discounts at Marcus Hotels & Resorts properties for hotel rooms and restaurants - not to mention, great deals on golf, ski and spa
• Marcus Movie Theatres discounts
• A well balanced meal every shift
• Generous paid time off
• Medical, dental, vision company-paid life insurance, employee assistance program offered after one month of employment
• 401k with employer bi-weekly match
• And more!