Responsibilities

• Develop and execute comprehensive 12-month marketing plans, including both short- and long-range strategies, to support the sales, revenue, and business objectives of the Milwaukee hotel portfolio.
• Lead, mentor, and develop a team of marketing professionals while fostering a high-performance culture built on accountability, creativity, collaboration, and continuous improvement.
• Serve as a key member of the area leadership team, partnering with Managing Directors, General Managers, Revenue Management, Sales, and other department leaders to align marketing initiatives with overall business goals and long-term strategic priorities.
• Communicate marketing strategies, campaign performance, market insights, and recommendations to executive leadership, translating complex data into clear, compelling narratives that demonstrate marketing’s impact on revenue, brand equity, guest engagement, and long-term growth.
• Proactively manage stakeholder communications by keeping hotel leadership informed of marketing performance, emerging risks, competitive threats, strategic opportunities, and key business trends to support informed decision-making.
• Collaborate with corporate digital teams, external agencies, and internal partners to develop and execute integrated marketing programs across digital, email, social media, public relations, and emerging marketing platforms.
• Oversee customer database management, audience segmentation, monthly analytics and reporting, market research, trend analysis, and competitive intelligence to identify opportunities, optimize performance, and strengthen market positioning.
• Manage marketing budgets and resource allocation effectively, ensuring initiatives achieve established objectives while maintaining fiscal responsibility and taking corrective action when necessary.
• Oversee all public relations efforts, including agency management, media relations at the local and national levels, crisis communications, influencer engagement, community partnerships, and strategic alliance development.
• Ensure brand consistency across all guest touchpoints by overseeing social media strategy, promotional campaigns, collateral development, events, communications, and all marketing materials in alignment with hotel and restaurant brand standards.