Responsibilities

• Marketing & Brand Strategy: Develop and implement an annual marketing plan and budget that aligns with organizational goals, events, promotions, and business development.
• Marketing & Brand Strategy: Create, execute, and evaluate paid advertising and promotional campaigns across print, digital, broadcast, outdoor, and emerging media channels.
• Marketing & Brand Strategy: Cultivate strategic media partnerships and collaborate with external marketing agencies, graphic designers, photographers, videographers, and content creators/influencers to generate authentic, high-quality visual content.
• Marketing & Brand Strategy: Oversee the end-to-end production and distribution of marketing materials, promotional collateral, and advertising assets.
• Communications & Public Relations: Serve as ADI’s primary PR representative and spokesperson, including handling media inquiries, and conducting regular live television and radio appearances.
• Communications & Public Relations: Maintain ongoing communication with ADI members, Business Improvement District (BID) stakeholders, partners, and the public.
• Communications & Public Relations: Manage all digital communication platforms, including the website, blogs, social media strategy, and member email newsletters.
• Communications & Public Relations: Coordinate and facilitate quarterly Image Marketing Committee meetings.
• Communications & Public Relations: Direct the development and distribution of downtown guides, promotional publications, and other print and digital communication pieces, including advertising sales coordination.
• Communications & Public Relations: Serve as the host and producer of the organization’s podcast, managing everything from guest recruitment and content planning to distribution.
• Reporting & Organizational Leadership: Track, analyze, and report on marketing, social media, and campaign performance metrics.
• Reporting & Organizational Leadership: Prepare quarterly reports to the Board of Directors, highlighting key accomplishments, data trends, and strategic recommendations.
• Reporting & Organizational Leadership: Monitor industry trends, best practices, and emerging technologies to keep ADI innovative.
• Events & Community Engagement: Support the planning, promotion, on-site execution of ADI events and community initiatives throughout the year.
• Events & Community Engagement: Coordinate real-time content capture, photography, and videography at events for rapid storytelling and PR purposes.
• Events & Community Engagement: Build and maintain positive relationships with downtown businesses, sponsors, vendors, and community partners.