Responsibilities

• Collaborate with the digital media team to design measurement plans that align with client goals and objectives, while mentoring junior team members.
• Conduct analyses, interpret results, and synthesize actionable recommendations.
• Work closely with media teams to assess campaign measurement and data requirements (e.g., third-party measurement, site tagging).
• Deliver reports to evaluate the effectiveness of digital media advertising programs, including search engine marketing, display, mobile, social, and video, incorporating strategic insights and optimization recommendations.
• Analyze site behavior using web analytics tools to identify areas for improvement.
• Contribute to test and learn programs and opportunities.
• Conduct primary and secondary research on best practices and market trends.
• Support client account teams in defining new measures, metrics, and processes to enable tracking, measurement, reporting, and analysis across all channels, including traditional media (offline), new media (online), search, mobile, and social.

Requirements

• 1-3 years of experience in online media and campaign measurement.
• Undergraduate degree with a focus in relevant fields (e.g., Marketing, Business, Finance, Statistics, Analytics, or Economics).
• Strong customer service orientation with excellent interpersonal, organizational, communication, problem-solving, and decision-making skills.
• Ability to evaluate and quantify campaign results, developing clear action items and optimization recommendations.
• Proficient in data management using Excel, with the ability to translate findings into client-facing PowerPoint presentations.
• Understanding of online advertising planning, buying, and performance metrics.
• Proficient in extracting data from ad serving and measurement platforms (e.g., Campaign Manager, Meta, GoogleAds, etc.).
• Experience with third-party measurement solutions and reporting (e.g., brand lift, incremental sales lift).
• Experience using SQL and BigQuery.
• Commitment to ethics and values consistent with Havas Media’s high standards.

Preferred

• Self-motivated with the ability to multitask and thrive under tight deadlines
• Naturally inquisitive with a strong research capability
• Strong communicator
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Resourceful and knowledgeable enough to work independently and demonstrate initiative