Responsibilities

• Strategize and architect large-scale digital analytics implementations for multiple clients, primarily on Google Analytics 4 and Adobe Analytics
• Audit new and existing implementations to identify gaps, technical issues in code or configuration, and recommend feasible solutions
• Build measurement frameworks that go beyond sessions and conversions to reflect real business outcomes and nonlinear customer journeys
• Confidently implement analytics and marketing tags through Tag Management Systems; collaborate with developers, IT, and clients to design fit-for-purpose solutions
• Write clear technical documentation for team members, clients, and developers
• Partner directly with clients to develop and operationalize GEO measurement strategies across AI-powered search experiences
• Define hypotheses, establish testing methodologies, identify success metrics, and evaluate causal relationships in GEO Test & Learn initiatives
• Design experiments to distinguish correlation from incrementality and apply rigorous analytical methods
• Collaborate across SEO, Paid Media, Creative, and Data teams to assess how AI-driven experiences influence awareness, behavior, conversion, and loyalty
• Use Claude and other AI tools to generate analytical outputs, then translate findings into clear client-ready narratives

Requirements

• Advanced analytics implementation expertise involving behavioral tracking, ecommerce measurement, experimentation frameworks, and business outcome measurement
• Comfort discussing incrementality, lift analysis, holdout methodologies, and causal inference concepts
• Ability to work effectively in AI tools, particularly Claude, to accelerate analysis, structure findings, and produce client-ready outputs
• Natural inclination to automate, improve, and simplify workflows; ability to build prompts, workflows, agents, and repeatable systems
• Ownership of ambiguous problems, ability to break into actionable steps, and deliver solutions
• Strong organizational and project management capabilities and ability to manage workload and deadlines in Wrike
• Effective communication with technical and non-technical stakeholders, including translating data findings into executive-ready narratives
• Genuine curiosity about emerging AI technologies and their impact on discoverability, customer behavior, and digital measurement
• Strong sense of self; ability to say no, deliver feedback, and present value to clients under pressure
• Passion for mentoring teammates and elevating analytics capabilities across the team
• Based in the United States and able to work continental US-based hours
• Location preference: remote-first with option to sit in HQ in Philadelphia.

Preferred

• Experience with Python, R, or data transformation workflows
• Early exposure to GEO, LLM visibility tracking, or AI search measurement
• Experience building automations, AI workflows, agents, or internal tools
• Experience in a consulting or agency environment