Analytics Manager

Boston, MA (On-site)

$90K/yr – $105K/yrManager4+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end measurement and analytics for client and internal teams, shaping cross-channel analyses and test plans that feed decision making and client storytelling.

  • Responsibilities: Lead analytic services and multi-channel analyses for marketing initiatives, driving actionable recommendations for clients and internal teams.
  • Responsibilities: Build data-driven dashboards, educate juniors, and guide QA with technical partners to ensure reliable measurement.

Job Description

  • Responsibilities: Take a lead role in analytic services to both a&g's clients and internal teams.
  • Responsibilities: Design and conduct analyses in support of marketing initiatives across channels and evolve these forward (broadcast, OOH, website, online advertising, email, search).
  • Responsibilities: Train and lead junior team members in designing holistic dashboards tailored to client audiences.
  • Responsibilities: Design and interpret in-market tests and make future recommendations.
  • Responsibilities: Partner with technical resources to guide and QA the implementation of measurement solutions.
  • Responsibilities: Build and evolve comprehensive measurement and analysis plans.
  • Responsibilities: Lead client reporting conversations.
  • Responsibilities: Documentation of processes and proposals for improvements.
  • Responsibilities: Data consolidation and validation with guidance to juniors on navigating data challenges.
  • Responsibilities: Proactively explore evolving media and measurement landscape to strengthen client relationships and final work.
Allen & Gerritsen logo

Allen & Gerritsen

3.5 Glassdoor

A&G is a fiercely independent advertising agency, founded in 1985 and headquartered in Boston & Philadelphia — the two cities where independence was born. We bring together Advertising, Media, Public Relations, Design and CX under one roof, working alongside ambitious marketing leaders to drive dramatic growth through dramatic shifts in how brands show up. For the past 40 years, we've been dedicated to helping brands be Unignorable.

Founded in 1985
Boston, Massachusetts, USA
133 employees (44 in marketing)
69% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
5.1K
Traffic Source Mix
Search
28%
Direct
49.7%
Referral
6%
Social
14.8%
Paid
1.4%

Headcount Trend

Current headcount: ~135

Marketing Team

Marketing Team Size
29 (22% of company)
Median Career Experience
18.5 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
3