Analytics Lead

USA (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive measurement strategy and analytics leadership for a social-first, revenue-focused role; own end-to-end analytics, ROI modeling, and scalable data infrastructure.

  • Primary: end-to-end measurement across paid, influencer, social, and retail media
  • Must-have: 7–10+ years in analytics with leadership and BI tech
  • Standout: direct revenue impact through models and executive storytelling

Job Description

Responsibilities

  • Serve as a senior analytics partner to account, strategy, and exec stakeholders driving scalable measurement.
  • Advise executive leadership on marketing and digital investments tied to revenue impact.
  • Own measurement strategy across paid media, influencer, social, and retail media.
  • Forecast incremental revenue and retail lift with predictive models linking media to sales.
  • Design advanced ROI frameworks to optimize channel mix and budgets.
  • Build scalable systems to evaluate influencer content, audience growth, and conversions.
  • Identify consumer trends to inform brand strategy and go-to-market planning.
  • Lead and scale a high-performing analytics team with executive storytelling.
  • Oversee scalable data infra, dashboards, and standardized executive reporting.

Requirements

  • Extensive experience in marketing or agency analytics driving client outcomes.
  • Bachelor’s or Master’s in a relevant field or equivalent experience.
  • 7–10+ years in research, analytics, and measurement with leadership impact.
  • Advanced skills in brand tracking, MMM, regression, social listening, and analytics.
  • Deep proficiency in Python, SQL, GCP, BigQuery, Snowflake, and BI tools.
  • Ability to architect analytics workflows, data pipelines, and automated reporting.
  • Strong executive communication translating complex data into actionable insights.
  • Proven ability to influence cross-functional teams and senior stakeholders.
Viral Nation logo

Viral Nation

Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Founded in 2014, we’ve evolved to fuel cultural resonance and predictable growth for brands through a social-first approach. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, social strategy, and our talent representation agency. Our creator intelligence technology, CreatorOS, and AI-powered brand safety solution, Secure, allow us to maximize creator partnerships while safeguarding brand reputation. To learn how we’re redefining the ways brands engage and thrive in an ever-evolving digital world, please visit www.viralnation.com

Founded in 2014
New York, New York, USA
450 employees (130 in marketing)

Traffic Signals

Monthly Visitors
62.9K
Monthly Google Ads Budget
$277
Traffic Source Mix
Search
47.4%
Direct
40.3%
Referral
9.2%
Social
1.9%
Paid
1.1%

Headcount Trend

Current headcount: ~450

Marketing Team

Marketing Team Size
109 (24% of company)
Median Career Experience
8 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$197.9M
Last Raise
$197.9M
Private Equity, 4 years ago

Funding History

  • Apr 2022
    Private Equity • $197.9M

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