Responsibilities

• Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives.
• Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion.
• Lead the development and execution of analytics strategies that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.
• Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns.
• Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way.
• Performs analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.
• Proactively expands knowledge of business and analytics and shares with team members. Shares and documents best practices.

Requirements

• 5+ years of experience in marketing analytics or business intelligence.
• Proficiency in Tableau, SQL, Excel, and Adobe Analytics.
• Strong analytical and storytelling skills.
• Excellent communication and collaboration abilities. Able to interface with non-technical stakeholders (business leaders/marketers) and technical partners (engineers, data architects)
• Ability to manage multiple priorities and meet deadlines.

Preferred

• Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling, or Multi-touch Attribution a strong plus