Acxion

Analytics & Insights Manager

USA (Remote)

$65K/yr – $80K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own analytics reporting and data storytelling for a B2B foodservice marketing operation, turning multi‑source data into actionable insights and strategic guidance for clients and internal teams.

  • Build and maintain GA4, Pardot, and HubSpot dashboards to measure pipeline influence, lead quality, and campaign attribution.
  • Synthesize cross‑channel data into cohesive performance snapshots that inform campaign decisions and client reporting.
  • Present clear, narrative reports that connect marketing activities to business outcomes and serve as a trusted analytical partner.

Job Description

Responsibilities
  • Reporting & Analytics
  • Build, maintain, and optimize marketing performance reports using Google Analytics 4 (GA4), pulling actionable insights specific to B2B foodservice audiences and campaign objectives
  • Develop and manage dashboards and reports within Salesforce Account Engagement (Pardot) and HubSpot to track pipeline influence, lead quality, campaign attribution, and sales-marketing alignment
  • Synthesize data across multiple platforms into unified, cohesive performance snapshots for both internal stakeholders and external client reporting
Data Storytelling & Strategy
  • Translate complex datasets into clear, narrative-driven reports that connect marketing and communication initiatives to business outcomes — not just metrics
  • Present findings to clients and internal teams with confidence, framing data within the broader context of B2B foodservice marketing strategy — acting as a trusted analytical partner on both sides
Tools, Innovation & Thought Leadership
  • Serve as an internal champion for data visualization best practices
  • Proactively research, evaluate, and recommend emerging tools and technologies that improve reporting accuracy, efficiency, and insight depth
  • Stay current on trends in B2B marketing analytics, CRM reporting, and foodservice industry benchmarks — bringing outside perspective to internal strategy conversations
Cross-Functional Collaboration
  • Partner closely with account, creative, and marketing strategy teams to ensure data is informing — not just documenting — campaign decisions
  • Help define KPIs and measurement frameworks at the outset of campaigns and initiatives, not just after the fact
Day-to-Day Operations
  • Manage a regular cadence of weekly, monthly, and quarterly reporting deliverables
  • Maintain data hygiene and integrity across reporting platforms, flagging discrepancies and working cross-functionally to resolve them
  • Document processes, reporting templates, and data governance standards to build institutional knowledge and scalability