Responsibilities

• Lead a team responsible for creating campaign lead lists and execution-ready audiences across Growth, Deepening, Business Banking, Digital Engagement, and other enterprise marketing use cases.
• Define priorities, capacity plans, and work allocation approaches that balance delivery speed, quality, and control rigor across team workflows.
• Oversee promotion history maintenance, list build readiness, and executional documentation to ensure outputs are complete, traceable, and ready for downstream handoff.
• Strengthen list QA practices and quality controls, including evidence trails, escalation paths, and routines that reduce defects and avoidable rework.
• Partner with Marketing, Risk and Controls, Standardization, Innovation, and Marketing Execution teams to improve intake quality, clarify dependencies, and strengthen execution readiness.
• Drive standardization in list-development methods, reusable targeting logic, documentation practices, and team operating routines to support greater consistency and scale.
• Build a high-performing team culture grounded in accountability, quality, collaboration, and continuous improvement.
• Coach and develop managers and individual contributors, creating clear performance expectations and career pathways that blend technical delivery, business partnership, and operational leadership.
• Communicate execution risks, quality concerns, tradeoffs, and capacity constraints clearly to senior stakeholders and business partners.
• Help improve the connection points between strategy, sizing, audience creation, QA, documentation, and downstream execution.

Requirements

• 10+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of management or leadership experience
• Travel up to 10% of the time

Preferred

• Deep expertise in audience creation, targeting logic, list execution, quality review, and multi-channel campaign support.
• Experience partnering across Marketing, Marketing Sciences, execution teams, and control partners in a large, matrixed organization.
• Strong operational leadership skills, with the ability to manage multiple workstreams, improve team routines, and balance quality with delivery demands.
• Knowledge of governance, compliance, risk, and documentation expectations relevant to marketing targeting and execution.
• Experience in financial services marketing or another highly regulated environment.
• Experience leading pod-based or portfolio-based execution teams with shared standards across multiple lines of business or use cases.
• Strong knowledge of audience platforms such as Adobe Audience Manager, Adobe Experience Platform, or similar tools used for audience creation and targeting execution.
• Experience with workflow, intake, and documentation tools such as Aprimo, Jira, Confluence, SharePoint, or similar platforms.
• SAS, Python, or R experience is a plus.
• SQL proficiency and the ability to validate audience logic, troubleshoot counts, and support execution readiness.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement