Analyst/Senior Analyst, Brand Marketing (Marketing Analytics, Bangkok Based, Relocation provided) at Agoda | New York City, NY

Agoda

Analyst/Senior Analyst, Brand Marketing (Marketing Analytics, Bangkok Based, Relocation provided)

New York City, NY (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own experiments and optimization of digital and social campaigns, turning test results into campaign learnings that improve brand awareness across platforms and markets.

Experiment: run A/B tests on Facebook, Instagram, Twitter, TikTok and YouTube and conduct brand research with internal and external partners to prove impact on awareness.
Execute: own campaign performance, optimize key metrics, and ensure media delivers against plan while coordinating with external partners.
Learn: translate test results into actionable insights and present dashboards to stakeholders to drive cross-market optimization.

Job Description

Experiment: Conduct A/B testing on platforms like Facebook, Instagram, Twitter, TikTok and YouTube, as well as brand research in-house & with external agencies to demonstrate the impact of campaign activity on brand awareness.
Execute: Own the performance of digital & social campaigns, optimize critical campaign metrics, and keep an eye on data to ensure that media is delivering against the plan.
Learn: Communicate test results & campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting and data visualization. Develop key learnings for different media platforms and markets.
Analyse: Delve into data from digital tests & research studies to gather useful insights for optimization of brand campaigns.
Collaborate: Liaise with external media partners (e.g. Google, Meta) for planning, analysis and execution, and consolidate media data and analysis with digital activity being run in-house.

Agoda

At Agoda, we bridge the world through travel. We aim to make it easy and rewarding for more travelers to explore and experience the amazing world we live in. We do so by enabling more people to see the world for less – with our best-value deals across our 6,000,000+ hotels and holiday properties, 130,000+ flight routes, 360,000+ activities, and more. Agoda was founded in 2005 in Thailand by two lifelong friends with a shared passion for travel. Today, Agoda is part of Booking Holdings [BKNG], and we have more than 7,000 employees from 90 nationalities in offices across Asia Pacific, the Middle East, Europe, and the Americas. In every department – from engineering to customer support – you’ll find that data and technology are at the heart of our culture. There’s never a boring day at Agoda as we aim to make travel hassle-free for everyone. If you’re ready to begin your best journey with us and help us build travel for the world, join us. For properties seeking partnership with Agoda, visit https://connect.agoda.com

Founded in 2005

Singapore, SGP

9.6K employees (528 in marketing)

careersatagoda.com