Responsibilities

• Monitor and analyze social media performance, using data to identify trends, patterns, and areas for optimization
• Develop and implement measurement frameworks for social media campaigns, defining KPIs and success metrics
• Incorporate artificial intelligence in support of core functions, data analysis and visualization, research and insights mining
• Create insightful reports and presentations that clearly communicate social media performance and insights to clients
• Stay up-to-date on social media trends, algorithms, and best practices
• Collaborate with cross-functional teams to integrate social media insights into broader marketing strategies
• Interpret complex data sets to inform business decisions
• Identify patterns and trends, and generate actionable insights to optimize marketing and advertising strategies
• Create detailed reports and visualizations that communicate key findings to stakeholders
• Connect diverse cultural references to uncover "intelligence" that highlights meaningful, non-obvious opportunities for brand growth

Requirements

• Up to 3 years of experience in social media analytics
• Bachelor's degree in Marketing, Communications, Statistics, or a related field
• Strong proficiency in social media analytics tools (e.g., Brandwatch, Sprinklr, Hootsuite, Google Analytics)
• Expertise in social media platforms (Facebook, Instagram, Twitter, YouTube, TikTok, etc.)
• Excellent analytical and problem-solving skills with the ability to translate data into actionable insights
• Strong communication and presentation skills with the ability to explain technical concepts to non-technical audiences
• A strong command of data analytics and content performance metrics
• Excellent problem-solving skills and be able to translate data into clear, actionable insights
• Effective communication and collaboration skills