Analyst, Performance Media - Programmatic and Search at Pandora | New York, USA

Analyst, Performance Media - Programmatic and Search

New York, USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive Pandora paid media for NAM with global alignment to boost channel performance and revenue.

Monitor and optimize campaigns to hit performance goals and revenue targets.
5+ years in performance media with hands-on DV360/Programmatic and OLV/CTV experience.
Cross-functional, global collaboration and agency/analytics partner engagement.

Monitor and actively optimize campaigns to achieve performance goals and support revenue growth
Collaborate with and provide guidance to media coordinator
Provide expert insights on channel specific performance and industry trends collaborating with Global counterparts to ensure alignment on broader strategies
Serve as the main POC between NAM Media and Global Paid Media channel team and channel agency contacts
Build strong relationships with Global counterparts and external partners
Review agency recommendations thoughtfully to ensure alignment with channel objectives collaborating with the Paid Media Manager on strategic decisions
Drive channel performance to meet or exceed channel goals
Collaborate with the ecommerce team to support traffic targets by providing channel specific recommendations for landing pages and optimizations
Drive innovation, test and learning matrix for specific paid media channels aligning to key KPI’s for NAM marketing team
Align with analytics team to deliver performance reports, clearly illustrating the channels contributions to the business

5 years proven track record in managing performance media campaigns in an agency or in house brand team
Deep hands-on expertise in managing OLV, CTV, OTT and Programmatic channels
Proven ability to lead cross channel media strategies and agency execution
Programmatic and OLV expertise (DV360, CTV, OTT)
Understanding of Demand Gen platforms and audience targeting capabilities
Keyword bidding and bid optimization
Real time pacing management
Ability to leverage AI tools to enhance search/bidding optimizations
Paid Search experience (Pmax) is a plus
Experience in full campaign setup and execution

We Dare! We offer robust compensation package including base and bonus, a 401K plan to help you secure your financial future
We Care! Pandora offers extensive benefits including: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts!
We Dream! Pandora is fostering growth and crafting opportunities to support the business needs which learning and development programs, continuous feedback, LinkedIn learning, tuition reimbursement and more
We Deliver! PTO Package including: Vacation, Personal, Sick, Celebration days and Paid Holidays