Analyst (Marketing Mix Modeling)

Cary, NC (Remote)

$63K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive client success by teaching and enabling data-driven marketing measurement in Keen Platform and guiding model quality, plan optimization, and storytelling for US-based accounts.

  • Own and teach data manipulation, cleansing, and integration inside Keen for client projects.
  • Must-have: 2+ years in marketing analytics or SaaS customer success with Excel and PowerPoint proficiency.
  • Standout: Remote-ready role with Bayesian modeling training and cross‑account coaching.

Job Description

Responsibilities

  • We will teach you how to use all the features of the Keen Platform to drive our Client’s desire to measure marketing and make investment decisions differently.
  • Provide and Teach Data Manipulation and Management Services; Direct data aggregation, cleansing, and uploading into the Keen Platform; Data Source integration support with Client Users.
  • Provide and Teach Model Quality Checks; review inputs and outputs to ensure model meets quality standards and supports account strategy; QC includes checking for model statistical fit, tactic ROIs, data quality, and narrative support; collaborate with Sr. Analysts to suggest changes to models.
  • Provide and Teach Support Plan Optimizations; configure and run Optimized Marketing Plans; may conduct 1:1 Training with Client Users on how to use the Plans feature Keen Platform.
  • Provide & Teach Support Narrative & Story-Telling Deck Generation; configure Reporting features to drive account strategy; download PowerPoint Export of Reports and draft the story for Account Directors/Clients.
  • Attend remotely key meetings between Account Director and client contacts (Top-to-Tops, Quarterly Business Reviews, etc.) that inform the Client Narrative.
  • Ongoing Troubleshooting & Support; troubleshoot with/for clients, refine models, monitor updates for expanding accounts, provide feedback to product development for platform enhancements.

Requirements

  • 2+ years of experience in Marketing Analytics, SaaS Customer Success, Data Cleansing & Management
  • Proficiency with Excel
  • Proficiency with PowerPoint
  • Self-starter for learning new things (we’ll teach you Bayesian modeling)
  • Willingness to learn Bayesian modeling (unless you teach yourself)
  • Must be authorized to work in the United States

    Benefits

    • Fully remote work from anywhere within the United States.
    • Our work week is Monday - Thursday; your Friday is yours to use as you desire.
    • Requires periodic travel within the United States for in-person collaboration events.
    • Must have an established remote-work office.
    Keen Decision Systems logo

    Keen Decision Systems

    4.0 Glassdoor

    Keen Decision Systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing leaders forecast, optimize, and analyze their marketing investments. As the industry’s first decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on shifts in the market or market conditions, and forecast the best path to achieve goals. Our AI-driven marketing mix platform unifies channel data and measures the full financial contribution for each. By modeling scenarios, marketers can determine the optimal investment by channel down to the week. Founded in 2010, and based out of Cary, North Carolina, Keen has completed two rounds of funding and has been listed on Inc. 5000’s Fastest-Growing Private Companies in America for the last six years. We were also recognized on the list of Best Places to Work by the Triangle Business Journal. Keen manages over $7.5 billion in marketing for major brands under Church & Dwight, Athletic Brewing, Poppi, Bush Brothers, and agencies navigate today’s dynamic marketConnect with Keen at:keends.comSubscribe to The Data-Driven Marketer Podcast:https://open.spotify.com/show/66YD05XT70UafWZyyYCzkJSubscribe to Keen's Youtube: https://www.youtube.com/channel/UCjJr3zfmxIKFOHsdEJYvn0ALearn more about the Keen Platform: https://youtu.be/uqWQmiBHEs8

    Founded in 2010
    Durham, North Carolina, USA
    47 employees (7 in marketing)
    73% recommend to a friend
    100% CEO approval

    Traffic Signals

    Monthly Visitors
    11.3K
    Monthly Google Ads Budget
    $10.9K
    Traffic Source Mix
    Search
    35.3%
    Direct
    44.3%
    Referral
    6.3%
    Social
    12.6%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~47

    Marketing Team

    Marketing Team Size
    6 (13% of company)

    Funding

    Total Funding
    $17.9M
    Last Raise
    $11M
    Series B, 4 years ago

    Funding History

    • Jul 2022
      Series B • $11M
    • Dec 2020
      Series A • $2M
    • Apr 2019
      Series A • $4.6M

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