Responsibilities

• Develop an understanding of client’s industry, business objectives and strategy, media plans, and consumer journey to provide context for analysis and reporting needs
• Data Extraction, Transformation & Loading (ETL), Quality & Hygiene
• Coordinate with technical teams to ensure accurate and comprehensive web analytics implementation and tracking across web properties.
• Provide insight into site visitor behaviour and engagement to identify optimization opportunities across websites to help inform site design changes.
• Apply independent critical thinking to analyse vast data sets to uncover media insights (what’s working, what’s not working) to drive strategic decisions.
• Participate in brainstorming sessions with communication planners, creative assets, media planners, buyers, clients and other partner agencies
• Work with Director and senior analysts to develop report content (Word, Excel, Tableau, Looker, PowerPoint) in support of ongoing deliverables, as well as ad hoc reporting

Requirements

• Must possess strong interpersonal, written, and verbal communication skills
• Highly motivated and collaborative team player with strong interpersonal skills
• Expertise in Microsoft Excel, PowerPoint and Word
• Experience working with large datasets to uncover insights that are essential to business optimizations is a plus

Preferred

• 1+ years of experience in a professional services or corporate environment
• Experience using data visualization tools, such as: Excel 365, Tableau or Snowflake preferred
• Experience with ad-serving platforms such as Google Campaign Manager is a plus
• Experience with web analytics tools such as Google Analytics and/or Adobe Analytics, and/or tag management tools such as DTM/Launch, GTM and Tealium also a plus

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.