Analyst - Enterprise Agentic Search Content

New York City, NY (Hybrid)

$66K/yr – $103K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own content governance and optimization in an AI-first discovery stack, aligning cross-functional content initiatives with a living taxonomy of intents and topics.

  • Own enterprise content strategy execution across use cases with taxonomy and governance to ensure accuracy and consistency.
  • Collaborate across Marketing, Product, UX, Research, and Analytics to support content optimization, experiment tracking, and performance insights.

Job Description

Responsibilities

  • Support execution of enterprise content strategy by identifying content gaps, optimization opportunities, and inconsistencies in AI-generated answers
  • Assist in implementing frameworks for prompt optimization, structured data, and AI-readable content formats
  • Partner with cross-functional teams (Marketing, Product, UX Design, Research, Analytics) to support content initiatives across use cases
  • Contribute to maintaining and applying the enterprise insights “spine” (taxonomy of intents, topics, and behaviors) in day-to-day work
  • Support source-of-truth mapping efforts and help ensure content accuracy, consistency, and governance standards
  • Track and document experimentation efforts, including test setups, results, and key learnings
  • Assist in analyzing performance data and generating insights to inform content optimization and strategy decisions
  • Support UX and Research initiatives such as journey mapping, prompt testing, and thematic analysis
  • Help develop and maintain templates, playbooks, and documentation for content best practices
  • Assist with content operations, including editorial planning, workflow coordination, and calendar tracking

Requirements

  • 1–3+ years of experience in content strategy, content operations, SEO/AEO, digital marketing, analytics, or a related field
  • Strong interest in AI-driven search, LLMs, and emerging digital discovery platforms
  • Experience in industries where content and merchandising is critical
  • Familiarity with content management systems, structured content, or metadata is a plus
  • Basic understanding of SEO or search ecosystem trends, including conversational or AI-driven experiences
  • Strong analytical skills with the ability to interpret data and identify actionable insights
  • Excellent attention to detail and ability to manage multiple tasks in a fast-paced environment
  • Strong collaboration and communication skills
  • Ability to work effectively in a cross-functional, matrixed organization
  • Proactive mindset with a willingness to learn and adapt in a rapidly evolving space
  • Passion for digital innovation, content, and customer experience

Benefits

  • comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
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American Express

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At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

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99M
Monthly Google Ads Budget
$4.4M
Traffic Source Mix
Search
22.8%
Direct
71.5%
Referral
4.6%
Social
0.2%
Paid
0.8%

Headcount Trend

Current headcount: ~81.7K

Marketing Team

Marketing Team Size
3,046 (4% of company)
Median Career Experience
16 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
26

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