Responsibilities

• Monitor marketing and analytics data to identify trends, anomalies, and errors
• Partner with operations, planning, and analytics teams to troubleshoot and resolve data issues
• Own and maintain marketing taxonomy standards to ensure consistent tagging and reporting across platforms
• Manage taxonomy frameworks in Airtable and ensure alignment across systems
• Use anomaly detection tools to proactively catch irregularities in campaign data and tagging
• Support data validation, transformation, and workflow improvements using tools like Alteryx
• Maintain strong oversight of data integrity and governance across marketing initiatives
• Provide overflow support to the Marketing Analytics team with reporting, analysis, and troubleshooting
• Collaborate with leadership, stakeholders, and Data Operations teams to improve data processes and documentation

Requirements

• Bachelor’s degree in data science, statistics, computer science, marketing analytics, or a related field
• Experience working with large datasets and maintaining data quality in analytics or marketing environments
• Advanced Excel skills for analysis, auditing, and reporting
• Experience with data visualization tools such as Tableau or Power BI
• Familiarity with modern data warehouse environments (Redshift, Snowflake, or similar)
• Experience with data workflow tools like Alteryx, Databricks, or similar platforms
• Strong attention to detail and a systems-thinking mindset
• Clear communication skills and the ability to collaborate across technical and non-technical teams
• Curiosity, ownership, and a drive to continuously improve how data works

Preferred

• Working knowledge of Python for data manipulation or automation is a plus