Analyst - B2B Content Development

New York City, NY (Hybrid)

$66K/yr – $103K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

end-to-end content ownership for B2B storytelling across launches and enterprise priorities, with a focus on mid-funnel assets for American Express Business Intel.

  • Coordinate intake, agency briefing, production, approvals, and delivery to pull products to life.
  • Collaborate across Marketing, Product, Legal, Compliance and external agencies to ship smart, engaging stories.

Job Description

Responsibilities

  • The Analyst, B2B Content Development will support the creation and execution of American Express’s commercial storytelling assets across channels for a growing pipeline of launches, product refreshes, and enterprise priorities.
  • Active involvement in the end-to-end content development process — supporting steps that include intake and agency briefing, production, approvals, and delivery.
  • Working across Marketing, Product, Legal, Compliance, and external agencies, this individual will help bring product solutions to life through smart, engaging storytelling.
  • This includes assets developed for our mid-funnel commercial content platform -- American Express Business Intel, which can include longform articles, explainer graphics and videos, as well as ancillary items to support amplification, such as caption copy and creative for paid media placements and organic social posts.
  • This is an opportunity to build foundational skills in B2B content marketing, project coordination, and cross-functional collaboration within a fast-moving environment.

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
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American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
99M
Monthly Google Ads Budget
$4.4M
Traffic Source Mix
Search
22.8%
Direct
71.5%
Referral
4.6%
Social
0.2%
Paid
0.8%

Headcount Trend

Current headcount: ~81.7K

Marketing Team

Marketing Team Size
3,046 (4% of company)
Median Career Experience
16 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
26

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