Responsibilities

• Collaborate with cross-functional teams to define measurable program goals and objectives
• Develop concise measurement plans detailing objectives, framework, data sources, and reporting cadence
• Partner with technical teams to implement and QA tracking — including generating tags from analytics platforms (GA4, Adobe) and ad servers (CM360) — to ensure clean, reliable data
• Monitor and maintain the measurement framework in-market, resolving issues quickly (e.g., ad delivery, tag integrity)
• Aggregate data from multiple sources (site analytics, ad servers, social listening, call tracking, CRM, and more) into integrated dashboards and report templates
• Analyze results and present findings — with clear, actionable recommendations — to internal teams and clients
• Contribute to the agency's analytics vision by refining our processes, tools, templates, and AI-assisted workflows

Requirements

• 1–3 years of experience in marketing analytics, campaign measurement, or paid media/website analytics
• Bachelor's degree preferred, ideally in Business, Mathematics, Statistics, or Economics; advertising, CRM, or digital background a plus
• Experience with web analytics platforms (GA4, Adobe), ad serving systems (CM360), and dashboarding tools (Tableau, Looker, Power BI, Datorama)
• Proficiency with Excel and PowerPoint
• Strong qualitative and quantitative skills, with the ability to turn data into a clear point of view
• Curiosity about using AI tools to work faster and dig deeper
• Detail-oriented, well-organized, and a strong written and verbal communicator
• Comfortable working independently and as part of a team
• Desire to build strong, trusting relationships with clients and internal teams — communicating clearly, listening well, and presenting findings with confidence
• Interest in healthcare/pharma measurement a plus — no prior experience required

Preferred

• Interest in healthcare/pharma measurement a plus — no prior experience required

Benefits

• MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.